Publication

Intense Self-Regulatory Effort Increases Need for Conservation and Reduces Attractiveness of Energy-Requiring Rewards

Giacomantonio, M., Jordan, J. & Fennis, B. M., Sep-2019, In : Social Psychology. 50, 5-6, p. 355-369 15 p.

Research output: Contribution to journalArticleAcademicpeer-review

Exertion of self-control produces distinct motivational consequences: the motivation to conserve energy and the motivation to seek rewards. We propose that heightened conservation inhibits reward-seeking, but only when the pursuit of the reward entails substantial energy expenditure. In two studies, we manipulated self-regulatory effort and then had participants engage in an additional task that was either easy or difficult. In Study 1, we found that self-regulatory effort tended to heighten reward-sensitivity but only when the subsequent task was easy. In Study 2, we measured pupil dilation to assess reward sensitivity while participants viewed images of rewarding stimuli. When the need to conserve was intense, we observed reduced pupil dilation for rewards that were energy-requiring but not for those that were energy-giving.

Original languageEnglish
Pages (from-to)355-369
Number of pages15
JournalSocial Psychology
Volume50
Issue number5-6
Publication statusPublished - Sep-2019

    Keywords

  • self-regulation, self-control, pupil size, conservation, reward-seeking, EGO-DEPLETION, STRENGTH MODEL, RESOURCES, CONSEQUENCES, REPLICATION, INHIBITION, TEMPTATION, MOTIVATION, CONTRIBUTE, WILLPOWER

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