Publication

Identifying the direct mail-prone consumer

Leeflang, P. S. H., Spring, P., van Doorn, J. & Wansbeek, T. J., 2013, In : Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 23, 2, p. 175 - 195

Research output: Contribution to journalArticleAcademicpeer-review

ID: 2152425