Publication

Generic Marketing Strategies

Alsem, K. J. & van der Heide, B., 1996, Proceedings of the 25th European Marketing Academy.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageDutch
Title of host publicationProceedings of the 25th European Marketing Academy
Publication statusPublished - 1996

ID: 1430092