Publication

Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour

Brand, M. & Croonen, E., 2014, Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Hayton, J., Salvato, C. & Manimala, M. (eds.). Routledge, p. 128-140 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

APA

Brand, M., & Croonen, E. (2014). Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour. In J. Hayton, C. Salvato, & M. Manimala (Eds.), Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World (pp. 128-140). Routledge.

Author

Brand, Maryse ; Croonen, Evelien. / Franchising as an entrepreneurial growth strategy : how global expansion of Eat & Enjoy went sour. Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. editor / James Hayton ; Carlo Salvato ; Mathew Manimala. Routledge, 2014. pp. 128-140

Harvard

Brand, M & Croonen, E 2014, Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour. in J Hayton, C Salvato & M Manimala (eds), Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Routledge, pp. 128-140.

Standard

Franchising as an entrepreneurial growth strategy : how global expansion of Eat & Enjoy went sour. / Brand, Maryse; Croonen, Evelien.

Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. ed. / James Hayton; Carlo Salvato; Mathew Manimala. Routledge, 2014. p. 128-140.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Vancouver

Brand M, Croonen E. Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour. In Hayton J, Salvato C, Manimala M, editors, Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Routledge. 2014. p. 128-140


BibTeX

@inbook{3de8cb6871864ba2a3cd3a3a0f9a1ef4,
title = "Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour",
keywords = "international entrepreneurship",
author = "Maryse Brand and Evelien Croonen",
year = "2014",
language = "English",
isbn = "978-0-415-70324-6",
pages = "128--140",
editor = "James Hayton and Carlo Salvato and Mathew Manimala",
booktitle = "Global Entrepreneurship",
publisher = "Routledge",

}

RIS

TY - CHAP

T1 - Franchising as an entrepreneurial growth strategy

T2 - how global expansion of Eat & Enjoy went sour

AU - Brand, Maryse

AU - Croonen, Evelien

PY - 2014

Y1 - 2014

KW - international entrepreneurship

M3 - Chapter

SN - 978-0-415-70324-6

SP - 128

EP - 140

BT - Global Entrepreneurship

A2 - Hayton, James

A2 - Salvato, Carlo

A2 - Manimala, Mathew

PB - Routledge

ER -

ID: 17361376