Publication

Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour

Brand, M. & Croonen, E., 2014, Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World. Hayton, J., Salvato, C. & Manimala, M. (eds.). Routledge, p. 128-140 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationGlobal Entrepreneurship
Subtitle of host publicationCase Studies of Enterpreneurial Firms Operating around the World
EditorsJames Hayton, Carlo Salvato, Mathew Manimala
PublisherRoutledge
Pages128-140
Number of pages13
ISBN (Print)978-0-415-70324-6
Publication statusPublished - 2014

    Keywords

  • international entrepreneurship

ID: 17361376