Publication

FAST FOOD RESTAURANT LIGHTING AND MUSIC CAN REDUCE CALORIE INTAKE AND INCREASE SATISFACTION

Wansink, B. & van Ittersum, K., Aug-2012, In : Psychological Reports. 111, 1, p. 228-232 5 p.

Research output: Contribution to journalArticleAcademicpeer-review

Recent research shows that environmental cues such as lighting and music strongly bias the eating behavior of diners in laboratory situations. This study examines whether changing the atmosphere of a fast food restaurant would change how much patrons ate. The results indicated that softening the lighting and music led people to eat less, to rate the food as more enjoyable, and to spend just as much. In contrast to hypothesized U-shaped curves (people who spend longer eat more), this suggests a more relaxed environment increases satisfaction and decreases consumption.

Original languageEnglish
Pages (from-to)228-232
Number of pages5
JournalPsychological Reports
Volume111
Issue number1
Publication statusPublished - Aug-2012
Externally publishedYes

    Keywords

  • EATING BEHAVIOR, CONSUMPTION, CONSUMERS, PATRONS, CUES

ID: 21977866