Failure and understanding-with in entrepreneurial journalism

Brouwers, A. D., 2017, In : Journal of Media Business Studies. 14, 3, p. 217-233 17 p.

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This article develops an understanding of failure in entrepreneurial journalism which academics may use to investigate how failure functions in everyday practices. Analysis of auto-ethnographic data concerning a journalistic start-up shows that feelings of failure function as evaluation tools for activities, and possibly serve as references evaluating future activities. This makes failure an important guiding concept for practices, requiring a proper understanding. This article unpacks failure through the lens of a journalistic start-up examined by means of (auto-) ethnographic data from its founders. It concludes that, rather than understanding failure as a cohesive concept with one function, we may better understand it as (1) a term with fluid meanings, (2) consisting of a plurality of experiences, and (3) constructed in becoming-with (Haraway, 2016) others.

Original languageEnglish
Pages (from-to)217-233
Number of pages17
JournalJournal of Media Business Studies
Issue number3
Publication statusPublished - 2017


  • Entrepreneurial journalism, auto-ethnography, co-construction, tacit knowledge, failure

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