Face Concerns and Purchase Intentions: A Cross-Cultural Perspective

Zhang, S., van Doorn, J. & Leeflang, P., 2018, Advances in Global Marketing: A Research Anthology. Leonidou, L. C., Katsikeas, C. K., Samiee, S. & Aykol, B. (eds.). New York: Springer, p. 213-249

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Global Marketing
Subtitle of host publication A Research Anthology
EditorsL.C. Leonidou, C.K. Katsikeas, S. Samiee, B. Aykol
Place of PublicationNew York
ISBN (Electronic)978-3-319-61385-7
ISBN (Print)978-3-319-61384-0
Publication statusPublished - 2018

ID: 54252709