Publication

Examining the effectiveness of promotional expenditures for pharmaceutical products

Kremer, S. T. M., 2010, Groningen: University of Groningen, SOM research school. 158 p.

Research output: ThesisThesis fully internal (DIV)Academic

  • Sara Tine Marije Kremer
Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
Award date11-Feb-2010
Place of PublicationGroningen
Publisher
Print ISBNs9789036741620
Publication statusPublished - 2010

    Keywords

  • Proefschriften (vorm), Marketing, Geneesmiddelen, Farmaceutische industrie, farmaceutische industrie

View graph of relations

ID: 14603222