Entrepreneurial marketing, a change for marketers

Brand, M. J. & Zwart, P. S., 2011, Liber Amicorum in honor of Peter Leeflang. Wieringa, J. E., Verhoef, P. C. & Hoekstra, J. C. (eds.). Groningen: University of Groningen, p. 65 - 74

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationLiber Amicorum in honor of Peter Leeflang
EditorsJ.E. Wieringa, P.C. Verhoef, J.C. Hoekstra
Place of PublicationGroningen
PublisherUniversity of Groningen
Pages65 - 74
Publication statusPublished - 2011

ID: 2217398