Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans

Croonen, E. P. M. & Brand, M. J., Sep-2010, In : Entrepeneurship Theory and Practice. 34, 5, p. 1021-1042 22 p.

Research output: Contribution to journalEditorialAcademicpeer-review

This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?.

Original languageEnglish
Pages (from-to)1021-1042
Number of pages22
JournalEntrepeneurship Theory and Practice
Issue number5
Publication statusPublished - Sep-2010

ID: 1806870