Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic PlansCroonen, E. P. M. & Brand, M. J., Sep-2010, In : Entrepeneurship Theory and Practice. 34, 5, p. 1021-1042 22 p.
Research output: Contribution to journal › Editorial › Academic › peer-review
This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?.
|Number of pages||22|
|Journal||Entrepeneurship Theory and Practice|
|Publication status||Published - Sep-2010|