Publication

Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

Zhang, S. S., van Doorn, J. & Leeflang, P. S. H., Feb-2014, In : International Business Review. 23, 1, p. 284-292 9 p.

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DOI

Original languageEnglish
Pages (from-to)284-292
Number of pages9
JournalInternational Business Review
Volume23
Issue number1
Publication statusPublished - Feb-2014

ID: 2151409