Publication
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, S. S., van Doorn, J. & Leeflang, P. S. H., Feb-2014, In : International Business Review. 23, 1, p. 284-292 9 p.Research output: Contribution to journal › Article › Academic › peer-review
Documents
- Does the importance of value, brand and relationship equity for customer
Final publisher's version, 366 KB, PDF document
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 284-292 |
| Number of pages | 9 |
| Journal | International Business Review |
| Volume | 23 |
| Issue number | 1 |
| Publication status | Published - Feb-2014 |
ID: 2151409