Do vendors benefit from marketing actions in a multi-vendor loyalty program?

Dorotic, M., Fok, D., Verhoef, P. C. & Bijmolt, T. H. A., 2009, Groningen: University of Groningen, SOM research school, (SOM Research Reports; vol. 09001).

Research output: Working paperAcademic

Original languageDutch
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Publication statusPublished - 2009

Publication series

NameSOM Research Reports
PublisherSOM Research School

ID: 15132544