Publication
Do vendors benefit from marketing actions in a multi-vendor loyalty program?
Dorotic, M., Fok, D., Verhoef, P. C. & Bijmolt, T. H. A., 2009, Groningen: University of Groningen, SOM research school, (SOM Research Reports; vol. 09001).Research output: Working paper › Academic
| Original language | Dutch |
|---|---|
| Place of Publication | Groningen |
| Publisher | University of Groningen, SOM research school |
| Volume | 09001 |
| Publication status | Published - 2009 |
Publication series
| Name | SOM Research Reports |
|---|---|
| Publisher | SOM Research School |
| Volume | 09001 |
ID: 15132544