Publication

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N. & Haenlein, M., 2-Nov-2019, In : Journal of Business Research. 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

APA

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2019). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.022

Author

Verhoef, Peter C. ; Broekhuizen, Thijs ; Bart, Yakov ; Bhattacharya, Abhi ; Dong, John Qi ; Fabian, Nicolai ; Haenlein, Michael. / Digital Transformation : A Multidisciplinary Reflection and Research Agenda. In: Journal of Business Research. 2019.

Harvard

Verhoef, PC, Broekhuizen, T, Bart, Y, Bhattacharya, A, Dong, JQ, Fabian, N & Haenlein, M 2019, 'Digital Transformation: A Multidisciplinary Reflection and Research Agenda', Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.022

Standard

Digital Transformation : A Multidisciplinary Reflection and Research Agenda. / Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Dong, John Qi; Fabian, Nicolai; Haenlein, Michael.

In: Journal of Business Research, 02.11.2019.

Research output: Contribution to journalArticleAcademicpeer-review

Vancouver

Verhoef PC, Broekhuizen T, Bart Y, Bhattacharya A, Dong JQ, Fabian N et al. Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research. 2019 Nov 2. https://doi.org/10.1016/j.jbusres.2019.09.022


BibTeX

@article{c7bd8b5a30754c84bff5ca253e13ccd9,
title = "Digital Transformation: A Multidisciplinary Reflection and Research Agenda",
abstract = "Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.",
author = "Verhoef, {Peter C.} and Thijs Broekhuizen and Yakov Bart and Abhi Bhattacharya and Dong, {John Qi} and Nicolai Fabian and Michael Haenlein",
year = "2019",
month = "11",
day = "2",
doi = "10.1016/j.jbusres.2019.09.022",
language = "English",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "ELSEVIER SCIENCE INC",

}

RIS

TY - JOUR

T1 - Digital Transformation

T2 - A Multidisciplinary Reflection and Research Agenda

AU - Verhoef, Peter C.

AU - Broekhuizen, Thijs

AU - Bart, Yakov

AU - Bhattacharya, Abhi

AU - Dong, John Qi

AU - Fabian, Nicolai

AU - Haenlein, Michael

PY - 2019/11/2

Y1 - 2019/11/2

N2 - Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

AB - Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

U2 - 10.1016/j.jbusres.2019.09.022

DO - 10.1016/j.jbusres.2019.09.022

M3 - Article

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -

ID: 96188357