Publication

Digital analytics: Modeling for insights and new methods

Kumar, V., Gupta, S., Leszkiewicz, A., Bijmolt, T. & Potapov, D., 28-Jun-2020, In : Journal of Interactive Marketing.

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of Interactive Marketing
Publication statusE-pub ahead of print - 28-Jun-2020

ID: 127678439