Publication

Diffusion and Adoption Models

Leeflang, P. S. H. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 299-334 36 p. ( International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

APA

Leeflang, P. S. H., & Wieringa, J. E. (2017). Diffusion and Adoption Models. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 299-334). ( International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_10

Author

Leeflang, Peter S.H. ; Wieringa, Jaap E. / Diffusion and Adoption Models. Advanced Methods for Modeling Markets. editor / Peter Leeflang ; Jaap Wieringa ; Tammo Bijmolt ; Koen Pauwels. Cham : Springer, 2017. pp. 299-334 ( International Series in Quantitative Marketing).

Harvard

Leeflang, PSH & Wieringa, JE 2017, Diffusion and Adoption Models. in P Leeflang, J Wieringa, T Bijmolt & K Pauwels (eds), Advanced Methods for Modeling Markets. International Series in Quantitative Marketing, Springer, Cham, pp. 299-334. https://doi.org/10.1007/978-3-319-53469-5_10

Standard

Diffusion and Adoption Models. / Leeflang, Peter S.H.; Wieringa, Jaap E.

Advanced Methods for Modeling Markets. ed. / Peter Leeflang; Jaap Wieringa; Tammo Bijmolt; Koen Pauwels. Cham : Springer, 2017. p. 299-334 ( International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Vancouver

Leeflang PSH, Wieringa JE. Diffusion and Adoption Models. In Leeflang P, Wieringa J, Bijmolt T, Pauwels K, editors, Advanced Methods for Modeling Markets. Cham: Springer. 2017. p. 299-334. ( International Series in Quantitative Marketing). https://doi.org/10.1007/978-3-319-53469-5_10


BibTeX

@inbook{4aba9097507f47d190b5fc1050ff8f1e,
title = "Diffusion and Adoption Models",
author = "Leeflang, {Peter S.H.} and Wieringa, {Jaap E.}",
year = "2017",
doi = "10.1007/978-3-319-53469-5_10",
language = "English",
isbn = "978-3-319-53467-1",
series = "International Series in Quantitative Marketing",
publisher = "Springer",
pages = "299--334",
editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Koen Pauwels",
booktitle = "Advanced Methods for Modeling Markets",

}

RIS

TY - CHAP

T1 - Diffusion and Adoption Models

AU - Leeflang, Peter S.H.

AU - Wieringa, Jaap E.

PY - 2017

Y1 - 2017

U2 - 10.1007/978-3-319-53469-5_10

DO - 10.1007/978-3-319-53469-5_10

M3 - Chapter

SN - 978-3-319-53467-1

T3 - International Series in Quantitative Marketing

SP - 299

EP - 334

BT - Advanced Methods for Modeling Markets

A2 - Leeflang, Peter

A2 - Wieringa, Jaap

A2 - Bijmolt, Tammo

A2 - Pauwels, Koen

PB - Springer

CY - Cham

ER -

ID: 51306741