Publication

Determinants Of Social Contagion During New Product Adoption

Langley, D., Bijmolt, T., Ortt, J. R. & Pals, N., Jun-2010.

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - Jun-2010
Event17th International Product Development Management Conference - Murcia, Spain
Duration: 13-Jun-201015-Jun-2010

Conference

Conference17th International Product Development Management Conference
CountrySpain
CityMurcia
Period13/06/201015/06/2010

Event

17th International Product Development Management Conference

13/06/201015/06/2010

Murcia, Spain

Event: Conference

ID: 22830126