Concurrentie-analyse in de marketing: theorie, technieken en toepassingen

Alsem, K. J., 1991, Groningen: s.n.. 178 p.

Research output: ThesisThesis fully internal (DIV)Academic

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  • Summary

    Final publisher's version, 373 KB, PDF document

This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary
Original languageDutch
QualificationDoctor of Philosophy
Award date3-Jan-0001
Place of PublicationGroningen
Print ISBNs9020721852
Publication statusPublished - 1991

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