Concurrentie-analyse in de marketing: theorie, technieken en toepassingenAlsem, K. J., 1991, Groningen: s.n.. 178 p.
Research output: Thesis › Thesis fully internal (DIV) › Academic
This study deals with competitive analysis within the field of marketing. The purpose of the study is twofold. The first objective is to improve the "theory" of competitive analysis. To this end, the several stages of a competitive analysis and the corresponding research techniques are described, in chapter 2. The second objective of this study deals with the use of econometric models in competitive analysis. ... Zie: Summary
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