Publication

Competitive reactions to personal selling: the difference between strategic and tactical actions

Holtrop, N., Wieringa, J., Gijsenberg, M. & Stern, P., 2016, Groningen: University of Groningen, SOM research school, 61 p. (SOM Research Reports; vol. 16004-MARK).

Research output: Working paperAcademic

Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Number of pages61
Volume16004-MARK
Publication statusPublished - 2016

Publication series

NameSOM Research Reports
PublisherSOM
Volume16004-MARK

View graph of relations

Download statistics

No data available

ID: 30488684