Publication
Challenges and solutions for marketing in a digital era
Leeflang, P. S. H., Verhoef, P. C., Dahlströhm, P. & Freundt, T., Feb-2014, In : European Management Journal. 32, 1, p. 1-12 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Documents
- Challenges and solutions for marketing in a digital era
Final publisher's version, 1.56 MB, PDF document
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 1-12 |
| Number of pages | 12 |
| Journal | European Management Journal |
| Volume | 32 |
| Issue number | 1 |
| Publication status | Published - Feb-2014 |
ID: 2287167