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Challenges and solutions for marketing in a digital era

Leeflang, P. S. H., Verhoef, P. C., Dahlströhm, P. & Freundt, T., Feb-2014, In : European Management Journal. 32, 1, p. 1-12 12 p.

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DOI

Original languageEnglish
Pages (from-to)1-12
Number of pages12
JournalEuropean Management Journal
Volume32
Issue number1
Publication statusPublished - Feb-2014

ID: 2287167