Publication

Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk

Srivastava, R. K. & Wiesel, T., 2010, The connected customer - the changing nature of consumer and business markets. Wuyts, S., Dekimpe, M. G., Gijsbrechts, E. & Pieters, R. (eds.). London (UK): Routledge, Taylor and Francis group, p. 203 - 216

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

APA

Srivastava, R. K., & Wiesel, T. (2010). Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk. In S. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & R. Pieters (Eds.), The connected customer - the changing nature of consumer and business markets (pp. 203 - 216). London (UK): Routledge, Taylor and Francis group.

Author

Srivastava, R.K. ; Wiesel, T. / Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk. The connected customer - the changing nature of consumer and business markets. editor / S. Wuyts ; M.G. Dekimpe ; E. Gijsbrechts ; R. Pieters. London (UK) : Routledge, Taylor and Francis group, 2010. pp. 203 - 216

Harvard

Srivastava, RK & Wiesel, T 2010, Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk. in S Wuyts, MG Dekimpe, E Gijsbrechts & R Pieters (eds), The connected customer - the changing nature of consumer and business markets. Routledge, Taylor and Francis group, London (UK), pp. 203 - 216.

Standard

Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk. / Srivastava, R.K.; Wiesel, T.

The connected customer - the changing nature of consumer and business markets. ed. / S. Wuyts; M.G. Dekimpe; E. Gijsbrechts; R. Pieters. London (UK) : Routledge, Taylor and Francis group, 2010. p. 203 - 216.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Vancouver

Srivastava RK, Wiesel T. Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk. In Wuyts S, Dekimpe MG, Gijsbrechts E, Pieters R, editors, The connected customer - the changing nature of consumer and business markets. London (UK): Routledge, Taylor and Francis group. 2010. p. 203 - 216


BibTeX

@inbook{38d60663e15a437ab0ed0956f1561605,
title = "Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk",
author = "R.K. Srivastava and T. Wiesel",
year = "2010",
language = "English",
pages = "203 -- 216",
editor = "S. Wuyts and M.G. Dekimpe and E. Gijsbrechts and R. Pieters",
booktitle = "The connected customer - the changing nature of consumer and business markets",
publisher = "Routledge, Taylor and Francis group",

}

RIS

TY - CHAP

T1 - Brand platform as strategic investments: Leveraging customer connections to manage profitability, growth, and risk

AU - Srivastava, R.K.

AU - Wiesel, T.

PY - 2010

Y1 - 2010

M3 - Chapter

SP - 203

EP - 216

BT - The connected customer - the changing nature of consumer and business markets

A2 - Wuyts, S.

A2 - Dekimpe, M.G.

A2 - Gijsbrechts, E.

A2 - Pieters, R.

PB - Routledge, Taylor and Francis group

CY - London (UK)

ER -

ID: 1900432