Beyond rationality: Counterfactual thinking and behavior regulation

Epstude, K. & Roese, N. J., Dec-2007, In : Behavioral and Brain Sciences. 30, 5-6, p. 457-458 2 p.

Research output: Contribution to journalComment/Letter to the editorAcademicpeer-review

Counterfactual thinking may be described as disciplined realistic, and rational, but we move a step further to describe a theoretical perspective centering on behavior regulation. According to this perspective, counterfactual thinking primarily centers on coordination of ongoing behavior. In short, most "if only" thoughts in daily, life center on the acquisition of goals; hence, counterfactual thinking may be illuminated by considering the large literature on goal cognition.

Original languageEnglish
Pages (from-to)457-458
Number of pages2
JournalBehavioral and Brain Sciences
Issue number5-6
Publication statusPublished - Dec-2007



ID: 13216229