Beyond rationality: Counterfactual thinking and behavior regulationEpstude, K. & Roese, N. J., Dec-2007, In : Behavioral and Brain Sciences. 30, 5-6, p. 457-458 2 p.
Research output: Contribution to journal › Comment/Letter to the editor › Academic › peer-review
Counterfactual thinking may be described as disciplined realistic, and rational, but we move a step further to describe a theoretical perspective centering on behavior regulation. According to this perspective, counterfactual thinking primarily centers on coordination of ongoing behavior. In short, most "if only" thoughts in daily, life center on the acquisition of goals; hence, counterfactual thinking may be illuminated by considering the large literature on goal cognition.