Audience Engagement

Broersma, M., Jun-2019, The International Encyclopedia of Journalism Studies. Hanusch, F. & Vos, T. (eds.). Wiley

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Audience engagement (also, user engagement) refers to the cognitive, emotional, or affective experiences that users have with media content or brands. Contrary to passive exposure to news content, engagement denotes an active and intentional orientation toward what users read, view, or hear. The concept thus assumes that users are captivated by a brand, a news application, or media content. These psychological experiences would motivate them to use it longer and more intensively, and stimulate user loyalty, attentiveness, and thought formation. Moreover, engagement is presumed to result in users acting upon their experiences with media. It implies behavior, that is, what people do with news. This could result in them consuming more news, interacting with online content, buying certain products, or building upon the provided information to take political action in their personal life. Engagement therefore is a precondition for processes of meaning‐making, value creation, and connecting to public discourses.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Journalism Studies
EditorsFolker Hanusch, Tim Vos
ISBN (Print)978-1-118-84167-9
Publication statusPublished - Jun-2019

ID: 119861344