Publication
Assessing the effects of abstract attributes and brand familarity in conjoint choice experiments
Wedel, M., Vriens, M., Bijmolt, T. H. A., Krijnen, W. P. & Leeflang, P. S. H., 1998, In : International Journal of Research in Marketing. 1, p. 71 - 78 8 p.Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Dutch |
|---|---|
| Pages (from-to) | 71 - 78 |
| Number of pages | 8 |
| Journal | International Journal of Research in Marketing |
| Volume | 1 |
| Publication status | Published - 1998 |
ID: 810471