Assessing the effects of abstract attributes and brand familarity in conjoint choice experiments

Wedel, M., Vriens, M., Bijmolt, T. H. A., Krijnen, W. P. & Leeflang, P. S. H., 1998, In : International Journal of Research in Marketing. 1, p. 71 - 78 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

Original languageDutch
Pages (from-to)71 - 78
Number of pages8
JournalInternational Journal of Research in Marketing
Publication statusPublished - 1998

ID: 810471