Losses tune differently than gains: how gains and losses shape attentional scope and influence goal pursuitSadowski, S., Fennis, B. M. & Ittersum, van, K., 6-May-2020, In : Cognition and Emotion. 18 p.
Research output: Contribution to journal › Article › Academic › peer-review
Keep your eyes on the goal! The impact of consumer goal pursuit on the effectiveness of subtle marketing cuesSadowski, S. A., 2019, [Groningen]: University of Groningen, SOM research school. 192 p.
Research output: Thesis › Thesis fully internal (DIV) › Academic
- Fennis, B., van Ittersum, K. & Sadowski, S., 2014, Advances in Consumer Research. Cotte, J. & Wood, S. (eds.). Duluth, MN: Association for consumer research, Vol. 42. p. 808 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review