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  1. Loyalty programs: Current insights, research challenges, and emerging trends

    Bijmolt, T. H. A. & Verhoef, P. C. 2017 Handbook of marketing decision models. Wierenga, B. & van der Lans, R. (eds.). Cham: Springer, p. 143-165 (International Series in Operations Research & Management Science; vol. 254)

    Research output: ScientificChapter

  2. Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction

    Beckers, S. F. M., Bone, S. A., Fombelle, P. W., van Doorn, J., Verhoef, P. C. & Ray, K. R. 2018 Customer engagement marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Cham: Palgrave MacMillan, p. 141-170

    Research output: ScientificChapter

  3. The Future of Marketing Modeling

    Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E. 2017 Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing)

    Research output: ScientificChapter

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  1. RUGCIC Seminar

    Gijsenberg, M. (Invited speaker)

    Activity: Talk or presentationInvited talk

  2. Research Foundation Flanders (FWO) (External organisation)

    Gijsenberg, M. (Member)

    Activity: ScientificMembership of committee

  3. Econometrics Workshop at Erasmus School of Economics

    Gijsenberg, M. (Invited speaker)

    Activity: ScientificParticipation in conference

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