Marketing Letters, 0923-0645

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Related Publications
  1. The impact of corporate social responsibility on customer attitudes and retention: The moderating role of brand success indicators

    van Doorn, J., Onrust, M., Verhoef, P. & Bügel, M. S., Dec-2017, In : Marketing Letters. 28, 4, p. 607-619 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. The effect of decision makers' time perspective on intention-behavior consistency

    Van Ittersum, K., Mar-2012, In : Marketing Letters. 23, 1, p. 263-277 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Indicators of opinion leadership in customer networks: self-reports and degree centrality

    Risselada, H., Verhoef, P. & Bijmolt, T., Sep-2016, In : Marketing Letters. 27, 3, p. 449-460 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Advancing research on loyalty programs: a future research agenda

    Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J. & Wünderlich, N. V., Jun-2015, In : Marketing Letters. 26, 2, p. 127-139 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Predicting new service adoption with conjoint analysis: External validity of BDM-based incentive-aligned and dual-response choice designs

    Wlömert, N. & Eggers, F., 2016, In : Marketing Letters. 27, 1, p. 195-210 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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