Journal of the Academy of Marketing Science, 0092-0703

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Related Publications
  1. Synergistic and cannibalization effects in a partnership loyalty program

    Dorotic, M., Fok, D., Verhoef, P. & Bijmolt, T., 2021, (Accepted/In press) In : Journal of the Academy of Marketing Science.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

    Schmidt, J. & Bijmolt, T. H. A., May-2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 499-518 20 p.

    Research output: Contribution to journalReview articleAcademicpeer-review

  3. The loss of the marketing department’s influence: is it really happening? And why worry?

    Homburg, C., Vomberg, A., Enke, M. & Grimm, P. H., 2015, In : Journal of the Academy of Marketing Science. 43, 1, p. 1-13

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

    Beckers, S. F. M., van Doorn, J. & Verhoef, P. C., May-2018, In : Journal of the Academy of Marketing Science. 46, 3, p. 366-383

    Research output: Contribution to journalArticleAcademicpeer-review

  5. The effects of customer equity drivers on loyalty across services industries and firms

    Ou, Y-C., Verhoef, P. C. & Wiesel, T., May-2017, In : Journal of the Academy of Marketing Science. 45, 3, p. 336-356 21 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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