Journal of Marketing Research, 0022-2437

Journal

  1. 2020
  2. 2019
  3. 2017
  4. 2016
  5. 2015
  6. 2013
  7. van Heerde, H. J., Gijsenberg, M. J., Dekimpe, M. G., & Steenkamp, J-B. E. M. (2013). Price and Advertising Effectiveness over the Business Cycle. Journal of Marketing Research, 50(2), 177-193.
  8. 2011
  9. 2010
  10. van Nierop, E., Bronnenberg, B., Paap, R., Wedel, M., & Franses, P. H. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data. Journal of Marketing Research, 47(1), 63-74.
  11. 2009
  12. 2006
  13. 2005
  14. Sándor, Z., & Wedel, M. (2005). Differentiated Bayesian conjoint choice designs. Journal of Marketing Research, 55, 210 - 218.
  15. 2004
  16. 2003
  17. Van Heerde, HJ., Gupta, S., & Wittink, DR. (2003). Is 75% of the sales promotion bump due to brand switching? No, only 33% is. Journal of Marketing Research, 40(4), 481-491.
  18. 2002
  19. ter Hofstede, F., Kim, Y., & Wedel, M. (2002). Bayesian prediction in hybrid conjoint analysis. Journal of Marketing Research, 39(2), 253-261.
  20. 2001
  21. 2000
  22. Kamakura, WA., & Wedel, M. (2000). Factor analysis and missing data. Journal of Marketing Research, 37(4), 490-498.
  23. Haaijer, R., Kamakura, W., & Wedel, M. (2000). Response latencies in the analysis of conjoint choice experiments. Journal of Marketing Research, 37(3), 376-382.
  24. Böckenholt, U., & Dillon, W. R. (2000). Inferring latent brand dependencies. Journal of Marketing Research, 37, 72 - 87.
  25. 1999
  26. Pieters, F. G. M., Rosbergen, E., & Wedel, M. (1999). Visual attention to repeated print advertising: A test of scanpath theory. Journal of Marketing Research, 36(4), 424-438.
  27. ter Hofstede, F., Steenkamp, JBEM., & Wedel, M. (1999). International market segmentation based on consumer-product relations. Journal of Marketing Research, 36(1), 1-17.
  28. 1997
  29. Christen, M., Gupta, K. L., Porter, J., Staelin, R., & Wittink, D. R. (1997). Using market-level data to understand nonlinear promotion effects. Journal of Marketing Research, 34, 322 - 334. https://doi.org/10.2307/3151895
  30. 1996
  31. Vriens, M., Wedel, M., & Wilms, T. (1996). Metric conjoint segmentation methods: A Monte Carlo comparison. Journal of Marketing Research, 33(1), 73-85.
  32. Vriens, M., Wedel, M., & Wilms, T. (1996). Segmentation methods for metric conjoint analysis. Journal of Marketing Research, 73 - 85.
  33. 1995
  34. Kamakura, W. A., & Wedel, M. (1995). Life-Style Segmentation with Tailored Interviewing. Journal of Marketing Research, 32(3), 308-317.
  35. 1994
  36. STEENKAMP, JBEM., VANTRIJP, HCM., & TENBERGE, JMF. (1994). PERCEPTUAL MAPPING BASED ON IDIOSYNCRATIC SETS OF ATTRIBUTES. Journal of Marketing Research, 31(1), 15-27.
  37. 1993
  38. 1991
  39. 1984

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