Journal of Marketing Research, 0022-2437

Journal

View graph of relations

Related Publications
  1. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

    Mende, M., Scott, M. L., van Doorn, J., Grewal, D. & Shanks, I., Aug-2019, In : Journal of Marketing Research. 56, 4, p. 535-556 22 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

    Lobschat, L., Osinga, E. & Reinartz, W. J., Dec-2017, In : Journal of Marketing Research. 54, 6, p. 901-913

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

    Van Ittersum, K. & Feinberg, F. M., Oct-2010, In : Journal of Marketing Research. 47, 5, p. 808-822 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Riding the Waves: Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness

    Gijsenberg, M., Apr-2017, In : Journal of Marketing Research. 54, 2, p. 171-186 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. The effect of electronic word-of-mouth on sales: a meta-analytic review of platform, product, and metric factors

    Babic Rosario, A., Sotgiu, F., de Valck, K. & Bijmolt, T. H. A., 2016, In : Journal of Marketing Research. 53, 3, p. 297-318 22 p.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (44) »

ID: 515688