Journal of Marketing Research, 0022-2437

Journal

Related Publications
  1. Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets

    Homburg, C., Vomberg, A. & Muehlhaeuser, S., 15-Jul-2020, In : Journal of Marketing Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

    Mende, M., Scott, M. L., van Doorn, J., Grewal, D. & Shanks, I., Aug-2019, In : Journal of Marketing Research. 56, 4, p. 535-556 22 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

    Lobschat, L., Osinga, E. & Reinartz, W. J., Dec-2017, In : Journal of Marketing Research. 54, 6, p. 901-913

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

    Van Ittersum, K. & Feinberg, F. M., Oct-2010, In : Journal of Marketing Research. 47, 5, p. 808-822 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Riding the Waves: Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness

    Gijsenberg, M., Apr-2017, In : Journal of Marketing Research. 54, 2, p. 171-186 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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