1. Device Switching in Online Purchasing: Examining the Strategic Contingencies

   de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sep-2018, In : Journal of Marketing. 82, 5, p. 1-19

   Research output: Contribution to journal › Article › Academic › peer-review

2. Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

   De Vries, L., Gensler, S. & Leeflang, P., Sep-2017, In : Journal of Marketing. 81, 5, p. 1-15 15 p.

   Research output: Contribution to journal › Article › Academic › peer-review

3. Understanding Customer Experience Throughout the Customer Journey

   Lemon, K. N. & Verhoef, P. C., Nov-2016, In : Journal of Marketing. 80, 6, p. 69-96 28 p.

   Research output: Contribution to journal › Article › Academic › peer-review

4. Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

   van Ittersum, K., Pennings, J. M. E. & Wansink, B., Mar-2010, In : Journal of Marketing. 74, 2, p. 90-104 15 p.

   Research output: Contribution to journal › Article › Academic › peer-review

5. News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage

   Xu, J., Forman, C., Kim, J. B. & Van Ittersum, K., Jul-2014, In : Journal of Marketing. 78, 4, p. 97-112 16 p.

   Research output: Contribution to journal › Article › Academic › peer-review

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