Journal of Marketing, 0022-2429
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Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management
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Device Switching in Online Purchasing: Examining the Strategic Contingencies
de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sep-2018, In : Journal of Marketing. 82, 5, p. 1-19Research output: Contribution to journal › Article › Academic › peer-review
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
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Understanding Customer Experience Throughout the Customer Journey
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