Journal of Marketing, 0022-2429

Journal

Related Publications
  1. Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

    Vomberg, A., Homburg, C. & Gwinner, O., 30-Apr-2020, In : Journal of Marketing. 20 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Device Switching in Online Purchasing: Examining the Strategic Contingencies

    de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sep-2018, In : Journal of Marketing. 82, 5, p. 1-19

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

    De Vries, L., Gensler, S. & Leeflang, P., Sep-2017, In : Journal of Marketing. 81, 5, p. 1-15 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Understanding Customer Experience Throughout the Customer Journey

    Lemon, K. N. & Verhoef, P. C., Nov-2016, In : Journal of Marketing. 80, 6, p. 69-96 28 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

    van Ittersum, K., Pennings, J. M. E. & Wansink, B., Mar-2010, In : Journal of Marketing. 74, 2, p. 90-104 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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