1. Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

   Vomberg, A., Homburg, C. & Gwinner, O., Sep-2020, In : Journal of Marketing. 84, 5, p. 117-136 20 p.

   Research output: Contribution to journal › Article › Academic › peer-review

2. Device Switching in Online Purchasing: Examining the Strategic Contingencies

   de Haan, E., Kannan, P. K., Verhoef, P. C. & Wiesel, T., 1-Sep-2018, In : Journal of Marketing. 82, 5, p. 1-19

   Research output: Contribution to journal › Article › Academic › peer-review

3. Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

   De Vries, L., Gensler, S. & Leeflang, P., Sep-2017, In : Journal of Marketing. 81, 5, p. 1-15 15 p.

   Research output: Contribution to journal › Article › Academic › peer-review

4. Understanding Customer Experience Throughout the Customer Journey

   Lemon, K. N. & Verhoef, P. C., Nov-2016, In : Journal of Marketing. 80, 6, p. 69-96 28 p.

   Research output: Contribution to journal › Article › Academic › peer-review

5. Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

   van Ittersum, K., Pennings, J. M. E. & Wansink, B., Mar-2010, In : Journal of Marketing. 74, 2, p. 90-104 15 p.

   Research output: Contribution to journal › Article › Academic › peer-review

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