Journal of Market-Focused Management, 1572-8846

Journal

Related Publications
  1. The customer concept: the basis for a new marketing paradigm

    Hoekstra, J. C., Leeflang, P. S. H. & Wittink, D. R., 1999, In : Journal of Market-Focused Management. 1, p. 43 - 76 34 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Segmentation of hedonic consumption: an application of latent class analysis to consumer transaction databases

    Boter, J. & Wedel, M., 1999, In : Journal of Market-Focused Management. 3/4, p. 295 - 311 17 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Status of database marketing in the Dutch fast moving consumer goods industry

    Verhoef, P. C. & Hoekstra, J. C., 1999, In : Journal of Market-Focused Management. 3/4, p. 313 - 331 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. The lifetime value concept in customer-based marketing

    Hoekstra, J. C. & Huizingh, K. R. E., 1999, In : Journal of Market-Focused Management. 3/4, p. 274 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Relationship marketing and consumers: a social dilemmas approach

    Willenborg, G. B. W., 1999, In : Journal of Market-Focused Management. 3/4, p. 223 - 256 34 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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