Journal of Interactive Marketing, 1094-9968

Journal

Related Publications
  1. The Role of Marketing in Digital Business Platforms

    Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E. & Wirtz, J., Aug-2020, In : Journal of Interactive Marketing. 51, p. 72-90 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Digital Analytics: Modeling for Insights and New Methods

    Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T. & Potapov, D., Aug-2020, In : Journal of Interactive Marketing. 51, p. 26-43 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

    Zhang, S., Pauwels, K. & Peng, C., Aug-2019, In : Journal of Interactive Marketing. 47, p. 115-128 14 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

    Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously

    Liu, H., Lobschat, L., Verhoef, P. & Zhao, H., Aug-2019, In : Journal of Interactive Marketing. 47, p. 16-34 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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