Journal of Interactive Marketing, 1094-9968

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Related Publications
  1. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

    Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously

    Liu, H., Lobschat, L., Verhoef, P. & Zhao, H., Aug-2019, In : Journal of Interactive Marketing. 47, p. 16-34 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

    Krafft, M., Arden, C. M. & Verhoef, P. C., Aug-2017, In : Journal of Interactive Marketing. 39, p. 39-54 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

    Verhoef, P. C., Stephen, A. T., Kannan, P. K., Luo, X., Abhishek, V., Andrews, M., Bart, Y., Datta, H., Fong, N., Hoffman, D. L., Hu, M. M., Novak, T., Rand, W. & Zhang, Y., Nov-2017, In : Journal of Interactive Marketing. 40, p. 1-8 8 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. The Showrooming Phenomenon: It's More than Just About Price

    Gensler, S., Neslin, S. A. & Verhoef, P., May-2017, In : Journal of Interactive Marketing. 38, 2, p. 29-43 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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