Journal of Interactive Marketing, 1094-9968

Journal

Related Publications
  1. Digital analytics: Modeling for insights and new methods

    Kumar, V., Gupta, S., Leszkiewicz, A., Bijmolt, T. & Potapov, D., 28-Jun-2020, In : Journal of Interactive Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

    Zhang, S., Pauwels, K. & Peng, C., Aug-2019, In : Journal of Interactive Marketing. 47, p. 115-128 14 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

    Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously

    Liu, H., Lobschat, L., Verhoef, P. & Zhao, H., Aug-2019, In : Journal of Interactive Marketing. 47, p. 16-34 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?

    Krafft, M., Arden, C. M. & Verhoef, P. C., Aug-2017, In : Journal of Interactive Marketing. 39, p. 39-54 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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