International Journal of Research in Marketing, 0167-8116

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Related Publications
  1. Targeting online display ads: Choosing their frequency and spacing

    Foersch, S. & de Haan, E., Dec-2018, In : International Journal of Research in Marketing. 35, 4, p. 661-672 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Strategic orientation and firm risk

    Bhattacharya, A., Misra, S. & Sardashti, H., 29-Jan-2019, In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Marketing perspectives on digital business models: A framework and overview of the special issue

    Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Online marketing: When to offer a refund for advanced sales

    Wu, M., Teunter, R. H. & Zhu, S. X., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 471-491 21 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Advertising spending patterns and competitor impact

    Gijsenberg, M. J. & Nijs, V. R., Jun-2019, In : International Journal of Research in Marketing. 36, 2, p. 232-250 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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