International Journal of Research in Marketing, 0167-8116

Journal

Related Publications
  1. Leading IJRM on the path to prominence

    Kannan, P. K., Hung, I., Reinartz, W. & Stephen, A., Mar-2019, In : International Journal of Research in Marketing. 36, 1, p. 1-2 2 p.

    Research output: Contribution to journalEditorialAcademicpeer-review

  2. Targeting online display ads: Choosing their frequency and spacing

    Foersch, S. & de Haan, E., Dec-2018, In : International Journal of Research in Marketing. 35, 4, p. 661-672 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Strategic orientation and firm risk

    Bhattacharya, A., Misra, S. & Sardashti, H., Dec-2019, In : International Journal of Research in Marketing. 36, 4, p. 509-527 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Marketing perspectives on digital business models: A framework and overview of the special issue

    Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Online marketing: When to offer a refund for advanced sales

    Wu, M., Teunter, R. H. & Zhu, S. X., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 471-491 21 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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