International Journal of Electronic Commerce, 1086-4415

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  1. Search Engine Advertising Effectiveness in a Multimedia Campaign

    Zenetti, G., Bijmolt, T. H. A., Leeflang, P. S. H. & Klapper, D. 2014 In : International Journal of Electronic Commerce. 18, 3, p. 7-38 32 p.

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  2. Toward a generic model of trust for electronic commerce

    Tan, Y. H. & Thoen, W. 2000 In : International Journal of Electronic Commerce. 5, 2, p. 61-74 14 p.

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