European Journal of Marketing, 0309-0566

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Related Publications
  1. Doing Good when Times are Bad: The Impact of CSR on Brand Value During Recessions

    Bhattacharya, A., Good, V. & Sardashti, H., 2020, (Accepted/In press) In : European Journal of Marketing.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. The impact of social influence on the perceived helpfulness of online consumer reviews

    Risselada, H., de Vries, L. & Verstappen, M., 2018, In : European Journal of Marketing. 52, 3/4, p. 619-636 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Uncertainty avoidance and the exploration-exploitation trade-off

    Broekhuizen, T., Giarratana, M. S. & Torres, A., 2017, In : European Journal of Marketing. 51, 11-12, p. 2080-2100 21 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Multi-unit price promotions and their impact on purchase decisions and sales

    Drechsler, S., Leeflang, P. S. H., Bijmolt, T. H. A. & Natter, M., 2017, In : European Journal of Marketing. 51, 5-6, p. 1049-1074 26 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Bridging the gap: reflections on theorizing with managers

    Leeflang, P., 2017, In : European Journal of Marketing. 51, 7-8, p. 1153-1160 8 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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