The road traveled, the road ahead, or simply on the road? When progress framing affects motivation in goal pursuitWiebenga, J. & Fennis, B., 2011, Advances in Consumer Research. Ahluwalia, R., Chartrand, T. L. & Ratner, R. K. (eds.). Duluth, MN: Association for consumer research, Vol. 39. p. 743-745 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review