Publication

12 Merken, 13 Ongelukken

Alsem, K. J. & Klein Koerkamp, R., 2011, 1 ed. Groningen: Noordhoff Uitgevers. 100 p.

Research output: Book/ReportBookProfessional

This book contains cases about branding and communication mistakes. For example strange brand extensions leading to blurred brand associations.
Original languageDutch
Place of PublicationGroningen
PublisherNoordhoff Uitgevers
Number of pages100
Edition1
ISBN (Print)9001805817
Publication statusPublished - 2011

    Keywords

  • Strategic marketing , Marketing plan, SWOT analysis

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