Frustration-Affirmation? Thwarted Goals Motivate Conformity to Social Norms for Violence and Non-Violence

Activity: Talk or presentationAcademic

Max Agostini - Speaker

Jannis Kreienkamp - Speaker

Pontus Leander - Speaker

Wolfgang Stroebe - Speaker

Russell Spears - Speaker

Martijn Zomeren, van - Speaker

Sabine Otten - Speaker

Toon Kuppens - Speaker

Arie W. Kruglanski - Speaker

The present research addresses the paradox that thwarted goals can increase both individuals’ endorsement of violence and endorsement of pro-sociality. Across five studies, we show that thwarted goals motivate conformity to norms that may advocate either. Studies 1-3 establish that thwarted goals increase attraction to violence among U.S. adults of a lower educational background and/or men who endorse a masculine honor culture. Study 4 manipulates the perceived ingroup norm demonstrating that in college educated Americans, thwarted goals increase sensitivity to whichever norm is salient: pro-war or anti-war. Finally, to generalize our model beyond a focus on violent means, Study 5 demonstrates that goal-thwarted Europeans report increased willingness to volunteer for refugee support activities, but only if they perceived strong ingroup norms to volunteer. Altogether, the present research supports a frustration-affirmation mechanism, whereby thwarted goals increase sensitivity to group norms for behavior, whatever these may be.

Event (Conference)

TitleASPO conference 2019
Web address (URL)
LocationWICC Wageningen
Degree of recognitionNational event

ID: 112307201