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EducationThe Faculty Graduate SchoolsGraduate School of Medical SciencesMedical Sciences Summer SchoolsInnovation in Medicine
University Medical Center Groningen

Learning Outcomes

By the end of this Intensive Summer Course students should be able to:
  • Understand the way business model design thinking, and the development of a customer value proposition in particular, can help to recognize and create customer / societal value from biomedical research.
  • Appreciate the concept and importance of intellectual property.
  • Integrate strategic concepts such as sustainability of a competitive advantage and strategic partnering into business model design thinking.
  • Understand different perspectives on the concept of competition and competitive advantage
  • Understand the role and impact of teams and investors in entrepreneurial companies.
  • Appreciate the importance of technology road-mapping and other approaches used by companies in order to develop their technology into a marketable product, in areas such as pharma, biotechnology, diagnostics and food & nutrition.
  • Develop a pitch and create an attractive proposition on the societal and commercial value of their research which is based upon a well explained business model concept.
Last modified:29 January 2018 09.50 a.m.