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Religious authority and social media: old wine in new bags?

Date:31 October 2012
Author:Maria Vliek
The Protestant Church in the Netherlands recently added a ‘social media guide for ministers and pastoral workers’ to its professional code. The guide encourages the use of social media like Facebook and Twitter as a communication channel, acknowledging its potential to reach new audiences. But it also highlights certain risks – in particular, the difficulty of maintaining an online identity that supports a church official’s professional credibility and authority.