Overzicht vakken docent: prof. dr. M.J. Gijsenberg

2022/23

• Companies, Brands, and Consumers
• Introduction to Data
• Marketing Theory
• Statistical Learning in Marketing

2021/22

• Companies, Brands, and Consumers
• Introduction to Data
• Marketing Theory
• Statistical Learning in Marketing
• Strategic Marketing

2020/21

• Companies, Brands, and Consumers
• Entrepreneurial Marketing
• Introduction to Data
• Marketing Theory
• Modelling Market Dynamics
• Statistical Learning in Marketing

2019/20

• Entrepreneurial Marketing
• Marketing Research Methods
• Marketing Theory
• Modelling Market Dynamics

2018/19

• Entrepreneurial Marketing
• Marketing Research Methods
• Marketing Theory
• Modelling Market Dynamics

2017/18

• Entrepreneurial Marketing
• Marketing Research Methods
• Marketing Theory
• Modelling Market Dynamics

2016/17

• Marketing Theory
• Modelling Market Dynamics
• Strategic Marketing for MSc Marketing

2015/16

• Advanced Market Response Modelling
• Qualitative Research Methods for IB
• Strategic Marketing for MSc Marketing

2014/15

• Advanced Market Response Modelling
• Marketing Research Methods
• Qualitative Research Methods for IB
• Strategic Marketing for MSc Marketing

2013/14

• Advanced Market Response Modelling
• Marketing Research Methods
• Qualitative Research Methods for IB
• Strategic Marketing for MSc Marketing

2012/13

• Advanced Market Response Modelling
• Marketing Research Methods
• Marketing Research Practice
• Qualitative Research Methods for IB
• Spec. Course Marketing
• Strategic Marketing

2011/12

• Advanced Market Research
• Market Research: Practice
• Research Methods II for IB&M
• Spec. Course Marketing