| 1 | Behavioural Finance & Personal Investing | EBM806B05 |
| Behavioral Finance (BF) is a new development in the field of finance, which has been going on for more than two decades now. This development has not only affected academic finance, but has also gained profound interest from practitioners, in particular in the field of investments. In BF, empirical phenomena are being analyzed in terms of behavioral characteristics. In doing so, it explicitly deviates from the rational decision-making approach of financial economics. In this course we will focus mainly on individual investor psychology and behavior and contrast it with the neo-classical approach. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. M.M. Kramer | | Docent(en) | dr. M.M. Kramer | | Onderwijsvorm | ►hoorcollege | | Toetsvorm | ►individuele opdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Entreevoorwaarden | Students have a bachelor in Economics or Business | | Opmerkingen | Secretary: Grietje Pol, phone: +31 (0)50 363 3685, e-mail: g.pol@rug.nl, room: 5411.0836.
The course literature mentioned in the above is only indicative. The final reading list of the course will be published in due time.
This course is also open for a max of 8 exchange students. |
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| 2 | Behavioural Operations Management | EBM032A05 |
| Quantitative decision models, heuristics, and algorithms in Operations Management can increase speed and quality of decision making. Examples are scheduling algorithms, forecasting models, and inventory models. These algorithms and models usually do not consider behavioral factors that play a role in decision making such as motivation, trust, cognitive limitations, and psychological ownership. This limits usability, usefulness, and acceptance of models in practice. In the course we analyze these factors and how their effects can be mitigated by incorporating behavioral factors in the design of quantitative models and algorithms. During the course, students develop research questions regarding the effects of behavioural variables on an Operations Management decision problem. Subsequently, students will, in multidisciplinary teams, setup and execute a scientific study to answer their research questions. Steps in this project include formulating hypotheses, collecting data (e.g., experiments, cognitive task analyses, or vignette based surveys), analysing the results, and drawing conclusions. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. W.M.C. van Wezel | | Docent(en) | dr. ir. N.J. Pullesdr. W.M.C. van Wezel | | Onderwijsvorm | ►groepsbegeleiding , ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►tussentijds tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Experience through previous courses with the design and/or use of quantative Operations Management models is highly recommended to participate in the course.
Secretary office: room: 5411.0631, phone: +31(0)50 3637020, e-mail: secr.operations.feb@rug.nl |
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| 3 | Behavioural Perspectives on Corp. Gov. | EBM023A05 |
| Effective governance is crucial for organizations. Students learn how to critically evaluate governance research and practice, how to apply theories and findings from such research to analyze governance problems. The aim of this course is to provide students with in-depth knowledge of how the determinants and outcomes of corporate governance arrangements have been measured and studied in the academic literature and applied to governance problems. As this literature is extensive, we need to focus on a number of topics that are of interest. The topics that will be chosen will be particularly relevant as they are hotly debated in academic as well as policymaking circles (e.g. executive pay, the Chief Executive Officer (CEO), the board of directors, diversity). |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. D.B. Veltrop | | Docent(en) | prof. dr. R.B.H. Hooghiemstradr. D.B. Veltrop | | Onderwijsvorm | ►groepsbegeleiding , ►hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | This course is also open for a max of 5 exchange students.
Secretary: tel. +31 (0)50 363 4288 |
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| 4 | Brand & Product Management | EBM073A05 |
Brands are the most valuable asset that firms possess. A Coca-Cola executive once stated: “The reason Coca-Cola is so valuable is that of the ideas, perceptions, and expectations about the brand that consumers all over the world carry around in their heads. So much so that if the company were to lose all its production-related assets in a disaster, it would survive; but if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”
In a nutshell, the above sentences capture what this course is about. Specifically, in this course, we aim to understand what brands actually are, why they matter, and how they influence and are influenced by consumers. This course is unique in its approach to brand management. While we cover critical aspects concerning the strategic management of brands, particular emphasis is placed on understanding how consumers make sense of brands and relate to them. In doing so, we draw on various interesting psychological theories and findings published in top scholarly journals in marketing and social psychology. It is our belief that managers cannot develop their brand equity successfully if they are not familiar with nuances of how consumers relate to and decide about brands. Overall the course is a fun journey to discover how consumers come to connect to, love, and even hate brands and what managers can do about all these. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | M. Moeini Jazani | | Docent(en) | M. Moeini Jazani | | Onderwijsvorm | ►gastcollege , ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Secretariaat vakgroep Marketing, tel.: 050 3637065, e-mail: marketing.education@rug.nl, kamer: DUI 334. |
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| 5 | Business Ethics | EBM043A05 |
| Bonuses, board diversity, consumer rights, corporate social responsibility, suggestive or deceptive marketing techniques, bribes to get international contracts—ethics is everywhere in business. But research in moral psychology shows that we often fail to see what is morally important about a situation. And if we do see it, we often don’t know how to deal with it. And even if we know how to deal with it, we often don’t act accordingly. For all sorts of reasons. This course takes a practical approach to business ethics. Its main objectives are to foster sensitivity to moral aspects of decisions; to teach analytic skills that help you take a position in moral debates and to give a reasonable justification for your position; and to develop ways to successfully cope with moral dilemmas and issues. We examine the main normative theories in business ethics, moral psychology, corporate social responsibility, customer relations, and the environment; we consider specific moral issues in accounting, finance, international business management, and marketing; and we approach these theories, arguments, and concepts in highly interactively ways, devoting significant part of the time to a number of important and well known cases from business ethics by means of collaborative in-class assignments. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. R.O.S. Zaal | | Docent(en) | J.A.M. de Greftedr. R.O.S. Zaal | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►individuele opdracht | | ECTS | 5 | | Opmerkingen | Secretary: Grietje Pol, phone: +31 (0)50 363 3685, e-mail: g.pol@rug.nl, room: 5411.0836 |
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| 6 | Business Process Innovation and Change | EBM044A05 |
| Business processes represent the “vehicle” through which an organization delivers its products and/or services in accordance with customers’ expectations. Business process management involves the (re)configuration of activities within an organization towards achieving the corporate strategy. Business process architecture and its performance are thus subjected to constant evaluation and scrutiny. The (re)design of business process architecture, through the enhancement of supporting ICT and human infrastructures, therefore reflects a core competency for an organization to maintain sustainable competitive advantages in the marketplace. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. L. Maruster | | Docent(en) | Gastdocent(en)dr. L. Marusterprof. dr. ir. J.C. Wortmann | | Onderwijsvorm | ►gastcollege , ►practicum, ►interactief hoorcollege , ►groepsbegeleiding | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►individuele opdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Secretary: Iris Neef, e-mail: i.b.a.neef@rug.nl, phone: +31 (0)50 363 4111 |
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| 7 | Business Research and Consulting | EBM151A05 |
| Mixed teams of maximum four students (both from bachelor and master programmes in Economics and Business) will examine a real managerial issue. They translate the issue into a problem statement that can be addressed within the time frame of this course. Inherent parts of this course are that mixed teams of students 1) visit the company, 2) carry out desk research and literature search, 3) develop a research design (qualitative and/or quantitative), 4) analyze the results 5) draw conclusions and 6) propose a feasible solution including implementation steps to address the problem of a company. Master students have to reflect on the research process from methodological and theoretical perspectives and their role as master-level consultant and researcher. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. J. Riezebos | | Docent(en) | prof. dr. J. de Vriesdr. J.S. Guscdrs. G.F. Haanstradr. L. Marusterdr. B.J.W. Penninkdrs. D.P. Tavenier M.D. Zweers | | Onderwijsvorm | ►groepsbegeleiding , ►practicum, ►werkcollege | | Toetsvorm | ►groepsopdracht | | ECTS | 5 | | Entreevoorwaarden | 1. Please first fill out the webform on www.rug.nl/feb/brc no later than two weeks before the enrolment period ends. In this form we ask you to fill out your personal details and to briefly state your motivation to take part in this course and your availability. Only if more students apply than we have capacity for in one block, we will have to do a selection based on the web forms.
2. You will hear from us whether you are admitted to the course in time for you to enroll for another elective if needed.
3. You don't have to register for this course in Progress: we will take care of that for you. | | Opmerkingen | Enrolment is not through Progress, but through a webform available at www.rug.nl/feb/brc As we cannot guarantee there will be enough positions for all applying students, we will close the enrollment period for this course two weeks earlier than the normal period. You will be informed in time if you are not admitted, which will enable you to register for another elective in Progress. The companies that participate in this course will be arranged by FEB Career Services. This course will be given in English, but in some cases communication (e.g. with companies) might be in Dutch. BR&C will run in every half-semester. Upon completion of the course, master students will receive 5 credits. In some master programmes, the course might not be listed as a recognized elective, in which case you have to contact your programme director in order to find out whether you may list it as an elective course within or on top of your programme. Please do so before you apply through the webform in order to avoid disappointments. |
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| 8 | B2B Marketing | EBM808B05 |
Firms operating in a Business-to-Business environment acquire goods and services either for their own use, to incorporate into the products or services that they produce, or for resale along with other products and services to other firms, institutions, or the government. Although the majority of the transaction volume in the Netherlands takes place in a Business-to-Business context, literature traditionally focuses on the marketing of fast-moving consumer goods. B2B marketing can be defined as the process of understanding, creating and delivering value to targeted business markets and customers. Understanding and quantifying the value of a market offering is therewith the cornerstone of B2B marketing. This course will cover the following topics:
- Understanding business markets and business customers
(collecting information about the market,
organizational buying behavior, understanding and
quantifying value creation in business markets)
- Managing existing market offerings and realizing new
offers
- Price Management in B2B markets
- Managing Sales Channels
- Customer relationships (gaining, sustaining, and
reacquiring customers).
The topics will be discussed in lectures, case studies and guest lectures of business market practitioners. Also, students will experience negotiations in business markets in a practice case. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. A.E. Vomberg | | Docent(en) | dr. J.P.R. Thomassendr. A.E. Vomberg | | Onderwijsvorm | ►gastcollege , ►hoorcollege , ►practicum, ►werkcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Students who have followed the course 'International Business & Supply Chain Marketing' participate in this course. MSc SCM students can only participate in this course with permission from the programme-director of the MSc SCM. This course is also open for a max of 10 exchange students. For more information contact the coordinator: a.e.vomberg@rug.nl or the secretary: b.wever@rug.nl |
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| 9 | Consumer Psychology | EBM074A05 |
| Whether it concerns the design of advertisements, store design or loyalty programs, all marketing strategies are built on assumptions about consumer psychology. This course aims to provide students with a better understanding of the motives and cognitive capacities that determine consumers’ behavior. An array of (social) psychological theories and findings will be discussed, as well as their relevance in understanding and predicting consumer behavior. Course topics include, amongst others, (un-)consious processes, self-regulation, emotions and well-being, and social influence. The course consists of lectures (given by the course coordinator and other experts in consumer psychology), as well as group assignments in which students apply findings and theories from consumer psychology to specific marketing issues. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. S.A.E.G. Albalooshi | | Docent(en) | dr. S.A.E.G. Albalooshi | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Please note that, in semester 1.2, this course is only for students from the MSc Marketing. In 2.2 also non-marketing students can participate, including a max of 10 Exchange Students.
Secretary Marketing: room 5411-0334, e-mail marketing.education@rug.nl, phone +31(0)50 363 7065 |
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| 10 | Customer Management | EBM075A05 |
| During the last decades companies have been investing huge amounts of time and money in customer relationship strategies. Academic research more and more addresses topics that relate to the role of customers in the organization, their impact on the organization, the development and evaluation of metrics, and the strategies for improving customer management. Therefore, this course focuses on the strategic aspects of customer management as a key determinant of future firm profitability. It provides the student with state-of-the art knowledge on recent developments in this field. Subjects that will be discussed in this course are the customer centric organization, the empowered customer, customer value creation, privacy and ethics issues, strategies and metrics for customer acquisition, customer retention, customer expansion and relationship termination, the customers journey, and the interface between the customer and the company. Relevant scientific articles from top marketing journals will be studied, discussed and applied in working on assignments in which customer strategies are developed and customer data are analyzed. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. E. de Haan | | Docent(en) | dr. E. de Haandr. J.C. Hoekstra | | Onderwijsvorm | ►werkcollege, ►gastcollege , ►hoorcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Students who will take the course on Customer Management have completed a(n) (International) Business and/or Economics Bachelor and have basic knowledge on marketing theory and marketing research tech | | Opmerkingen | Secretary Marketing: room 5411-0334, phone +31(0)50 3637065, e-mail marketing.education@rug.nl |
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| 11 | Customer Models | EBM076A05 |
| In this course the choice behavior of individual customers is modeled. We focus on the specification, estimation, implementation and interpretation of individual customer-level models for when, what and how much to buy. The students learn from existing research, and are actively challenged to criticize and formulate customer-level models themselves. A significant part of the course is related to the actual implementation of a model to real-life data in group assignments for which students will obtain assistance from the teachers during interactive tutorials. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K. Dehmamy | | Docent(en) | prof. dr. T.H.A. Bijmoltdr. K. Dehmamy | | Onderwijsvorm | ►computer practicum, ►hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Secretary Marketing: room 5411 0334, phone +31(0)50 3637065, e-mail marketing.education@rug.nl |
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| 12 | Data Science and Marketing Analytics | EBM165A05 |
| This course deals with data science methods for acquiring, managing, preparing, and analyzing marketing data. The students learn from existing research, and are actively challenged to criticize existing applications of data science methods. A significant part of the course is related to the actual implementation of these methods to a real-life marketing issue in group assignments for which students will obtain assistance from the teachers during interactive tutorials. |
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| 13 | Developing for Markets | EBM062A05 |
The course aims to explain the role of a customer focus in innovation management. Students are taught analytical and design skills in order to propose, design and market new products (or services) that offer superior value to customers. They learn to synthesize different theoretical perspectives, and to apply theoretical concepts of innovation management and marketing to real-life situations. Synthesis of the theory is achieved through an intensive series of lectures during the first part of the course. The second part of the course is reserved for the project in which groups of students apply the acquired theoretical insights to identify, analyze, and solve a real-life customer problem. The project is an important part of the course, as it enables learning by experiencing. It deepens the students’ understanding of why so many firms struggle with applying a customer focus in innovation.
Innovation management deals with the challenge of developing new markets and new products. New products need to solve real customer pain points and must be well-differentiated from competition. Firms can only identify and successfully develop such products (goods and services) if they have acquired an in-depth understanding of customers. As products are no more than a means towards an end, managers need to understand the job that customers are trying to do. But how can they learn from customers? How can they involve customers in the innovation process? How can they translate customer insights creatively into new product concepts? And how to move such concepts successfully through the stages of development, launch, and market acceptance? A real innovative firm is able to go through this process again and again. Such a firm has a shared customer orientation and is organized accordingly. In short: it pursues outside-in innovation, the focus of this course. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K.R.E. Huizingh | | Docent(en) | dr. W.G. Biemansdr. K.R.E. Huizingh | | Onderwijsvorm | ►gastcollege , ►interactief hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | General requirements for admittance to the MSc BA | | Opmerkingen | Coordinator: Dr K.R.E. Huizingh, phone +31(0)50 363 3779, email: k.r.e.huizingh@rug.nl
Secretary: room 5411-0434, phone +31(0)50 363 6543, e-mail: j.m.wiersema@rug.nl |
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| 14 | Digital Marketing Intelligence | EBM079B05 |
| The following methods will be covered in this course: A/B testing, Conjoint Analysis, the Bass Diffusion model and text analysis. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. H. Risselada | | Docent(en) | dr. F. Eggersdr. H. Risselada | | Onderwijsvorm | ►hoorcollege , ►computer practicum, ►gastcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Secretary Marketing: phone +31(0)50 3637065, e-mail
b.wever@rug.nl, room 5411-0334 |
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| 15 | Econometric Theory and Methods | EBM835B05 |
The course gives an advanced treatment of econometric methods. Both matrix algebra and computing skills play an important role. The course provides substantial feedback on written reports about assignments. The topics cover:
• Statistical properties of OLS
• Hypothesis testing in linear regression models: exact, large sample, simulation based, power,
• Confidence sets: exact, bootstrap, heteroskedastic-consistent,
• Nonlinear regression: method of moments, NLS, Gauss-Newton regression, heteroskedastic robust testing,
• Generalized least squares: feasible GLS, AR and MA processes, testing for serial correlation, autoregressive errors, specification testing. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. R.H. Koning | | Docent(en) | prof. dr. R.H. Koning | | Onderwijsvorm | ►interactief hoorcollege | | Toetsvorm | ►schriftelijk tentamen (open vragen), ►individuele opdracht | | ECTS | 5 | | Entreevoorwaarden | (Exchange) students should have a solid background in Mathematics, Statistics, and Econometrics at a level comparable to students who completed the BSc EOR. The course is not suited for exchange students who don't have this background. | | Opmerkingen | Secretary: Martine Geerlings-Koolman, phone +31(0)50 363 7018, e-mail m.a.koolman@rug.nl |
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| 16 | Economics of Regulating Markets | EBM148A05 |
| The central theme of the course is: how do energy markets, in particular electricity and gas markets, function and how can this be improved by governments (regulators). The functioning of energy markets differs from many other sectors because of the economies of scale of the networks, resulting in natural monopolies, the importance of network balance, the societal objective to radically change the nature of the energy industry (i.e. energy transition) and the fact that energy is a basic commodity which is needed by everyone. Topics to be discussed are among others: how to determine the tariffs that an operator of an electricity network is allowed to charge on users of the infrastructure? How to implement competition in the energy industry, both on wholesale level and retail level? To what extent need the energy markets be changed because of the energy transition in which conventional plants are replaced by renewable sources (as wind and solar)? Knowledge of economics of regulating market is useful for positions within regulated companies (TenneT, Gasunie, etc.), companies using regulated infrastructures (in particular large energy users), governments (national, EU), regulatory bodies (ACM, ACER, etc.) and consultancies (PWC, Oxera, etc.). The course not only deals with the economic theory behind the regulation of markets, but also applies this theory to real-life problems in energy markets. The course consists of lectures and tutorials every week. Each week we discuss a specific topic. We start by discussing the question why some markets, in particular energy markets, need regulation and others not, Then, we discuss how the government could regulate these markets. These first meetings are meant to give the students some theoretical background in economic regulation. Afterwards, we discuss key issues in the daily practice of regulation: benchmarking on efficiency and the determination of the the appropriate reward (i.e. the WACC) on capital which is invested in the network. These questions are highly important for regulated firms as it affects how much profit they are allowed to make and to which extent they are able to finance the investments. Then, we go into in the question how to implement competition in energy markets. We discuss the design of electricity and gas markets on wholesale level and how these markets become more integrated on an international level. We also pay attention to how environmental regulation (like emissions trading and subsidies for renewables) affects the electricity sector/market. In the final meeting, we pay attention to the retail energy market, discussing how competition can be implemented in markets where the demand is affected by factors like (perceived) switching costs and trust retailers. Every week there will be assignments, which are discussed in the tutorials based on presentations by students. In addition, there will be a few extra meetings where we recap the material of the first weeks. This course is part of the focus area 'Energy'. When you focus your MSc on energy subjects you will be awarded an official acknowledgement on your diploma, improving and broadening your career opportunities in the energy sector. Prerequisites are mentioned in the Teaching and Examiniation Regulations: 'Focus areas in the master programmes'. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. M. Mulder | | Docent(en) | prof. dr. M. Mulder | | Onderwijsvorm | gecombineerde hoor-/werkcolleges | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Open to all MSc students, but students are recommended to have some background in microeconomics and finance. | | Opmerkingen | Info: Prof. Machiel Mulder, e-mail machiel.mulder@rug.nl
Secretary: K. Beute; e-mail k.beute@rug.nl, room 5411.0734, phone +31(0)50 3637018 |
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| 17 | Emerging Markets (MSc) | EBM085A05 |
The course provides a nuanced perspective on doing business in countries such as Brazil, Russia, India and China. Primary emphasis is on,
>recognizing the uniqueness of the context characterizing the business environment in these economies, and
>how the context then shapes the nature and behavior of firms.
From an academic perspective, the course introduces students to recognizing and evaluating the assumptions and limitations of popular theories and frameworks, originally developed and applied in the context of developed economies. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. S.R. Gubbi | | Docent(en) | L. Gedr. S.R. Gubbi | | Onderwijsvorm | hoor- en werkcolleges | | Toetsvorm | ►groepsopdracht, ►individuele opdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Entreevoorwaarden | > Student is physically available at all times during the conduct of the course until the course grades are announced.
> Student is able to work in a multi-cultural, multi-racial, gender-neutral group that is randomly organized.
> Student has prior knowledge and understanding of international business and multinational working environment. > Student is able to read, comprehend and analyze academic case studies and company annual reports. | | Opmerkingen | Secretariat GEM: gem.feb@rug.nl, +31(0)50 363 3458, 5411.0536 |
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| 18 | Energy Transition & Innovation | EBM167A05 |
The shift towards renewable energy requires innovation in technologies and social behavior. The energy industry has changed and is changing dramatically. Once an oligopolistic structure, the industry is rapidly changing and incumbent businesses face threats from disruptive innovation. Similarly, newcomers face high levels of uncertainty about future demand, technological trajectories, and governmental policies. What does this mean for the established players and new start-ups? And what is the role of renewable energy innovation to be competitive in this industry? The purpose of this course is to give students an advanced understanding of these topics, using current academic research on strategy and innovation, to understand how collaboration and innovation can be used in this industry to adjust to change. We consider the complex transition towards sustainable energy, and will focus on the role of government-industry and industry-industry collaborations. In the process, students gain knowledge about how to realize and align partnerships in the transition of traditional (fossil fuels) to more sustainable sources of energy (wind, solar, biomass, tidal power).
This course is part of the focus area 'Energy'. When you focus your MSc on energy subjects you will be awarded an official acknowledgement on your diploma, improving and broadening your career opportunities in the energy sector. Prerequisites are mentioned in the Teaching and Examiniation Regulations: 'Focus areas in the master programmes'. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K.J. McCarthy | | Docent(en) | dr. K.J. McCarthydr. B.C. Mitzinneckdr. F. Noseleit | | Onderwijsvorm | ►gastcollege , ►interactief hoorcollege , hoor- en werkcolleges | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | General requirements for admittance to the MSc | | Opmerkingen | Secretary: room 5411-0434, phone +31(0)50 363 4303 |
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| 19 | Franchising | EBM046A05 |
| The objective of this course is to provide students with an understanding of the major issues in strategy and management of franchise systems as a special entrepreneurial business context. Students will acquire and apply academic knowledge needed for effective strategy and management from both the franchisor's and the franchisee's perspective. Business format franchising is an increasingly popular business strategy in various countries and industries, such as retailing, hospitality, fast food, services, and healthcare. It is therefore likely that students have to deal with it in their future careers, for example as a franchisor, an employee at a franchise organization, a franchisee/entrepreneur, a (small business) consultant, or an employee at a bank. Franchising has several advantages for both franchisors and franchisees, but it also has its pitfalls. This course builds on several theoretical perspectives to discuss a wide range of strategic and managerial issues that are relevant to franchisors, franchisees and their stakeholders, such as system and unit performance, innovation, entrepreneurship, strategic renewal, internationalization, standardization versus local adaptation, and trust between franchise partners. The course also contains several practical components in the form of guest lecturers and case examples. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. E.P.M. Croonen | | Docent(en) | dr. M.J. Branddr. E.P.M. Croonen | | Onderwijsvorm | ►gastcollege , ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Secretary: Tineke Beuker, email t.j.beuker@rug.nl, phone +31(0)50 363 7147
Coordinator: Dr Evelien Croonen, email e.p.m.croonen@rug.nl, phone +31(0)50 363 7236 |
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| 20 | Healthcare Purchasing | EBM193A05 |
| Healthcare purchasers play an important role in the task division and coordination of supply chains by applying their purchasing practices. In this course students develop a better understanding of the perspective of healthcare purchasers in different health systems by applying different theories (e.g. agency theory). How can the buyer/supplier relationship between healthcare purchasers (e.g. health insurers, municipalities) and healthcare providers be governed by contractual and relational governance? How can knowledge and information sharing affect the collaboration between healthcare purchaser and healthcare provider and between healthcare providers? What is the role of payment systems (e.g. fee-for-service, pay for performance and population-based payment) and their financial incentives in delivering the right care at the right place? In this course we will discuss the role of contract characteristics and the negotiation process on the performance of healthcare providers. This course explains advantages and disadvantages of purchasing based on price and contracts versus purchasing based on quality, long-term relationships and trust. By comparing cases within and outside the Netherlands, explanations will be given of how and why different purchasing strategies develop and how this relates to differences in healthcare systems. The main focus of the course is on the procurement of healthcare by insurers and municipalities. However, we also pay attention to the procurement of strategic items (e.g. expensive medicines, capital goods like MRI) by healthcare providers. |
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| 21 | Innovation & Entrepreneurship | EBM621A05 |
The general objective of this course is to provide students with a full understanding of the process of successfully engaging in innovation/entrepreneurial activities.
Upon completion of the course the student is able to:
1. Define the concepts of innovation and entrepreneurship and explain their interrelationships.
2. List a number of criteria to determine the success of innovation and entrepreneurial activities and to determine which ones are most relevant in a specific context.
3. Describe the different stages in innovation management processes and entrepreneurial processes and how different factors during these stages may influence the success of innovations and entrepreneurial activities.
4. Develop a theoretical framework distinguishing factors that influence the success of an innovation/entrepreneurial activity.
5. Assess the validity of the theoretical framework in a real business setting by analyzing secondary data on a specific case (i.e. a specific innovation/entrepreneurial activity).
6. Logically, clearly, carefully express his/her own activities, opinions and research findings to the lecturer and fellow students.
The course consists of two parts that run parallel. The first is the theoretical part in which existing theories on innovation and entrepreneurship are discussed. In the second part, the students will apply these theories to concrete organizational settings by studying particular practical cases. Guest lectures provide the students with first hand insights on how processes of innovation and entrepreneurship take place in practice. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | S. Murtinu | | Docent(en) | prof. dr. J.D.R. Oehmichen | | Onderwijsvorm | ►groepsbegeleiding , ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Students should meet the general requirements for admittance to MSc BA. | | Opmerkingen | Coordinator: Dr S. Murtinu, phone +31(0)50 363 3453, email s.murtinu@rug.nl
Secretary: Tineke Beuker, room 5411-0434, phone +31(0)50 363 7147, email t.j.beuker@rug.nl |
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| 22 | International Financial Reporting | EBM045B05 |
| The course introduces the subject of international financial accounting and explains the relevance thereof. The course will be built upon the idea that financial statements are meant to inform public investors. Throughout the course, specific international issues regarding the analysis of accounting based ratio's will be addressed. Such issues relate of course to international diversity in financial accounting systems. The most important differences in international financial accounting systems will be presented. Recently, huge steps have been taken in regard of international convergence and harmonization, as well as auditing and corporate governance. Important international financial reporting subjects such as the assessment of foreign currency risks and hedge accounting as well as the consolidation process on a parent company level will be covered. International tax regimes are presented and potential consequences thereof discussed such as tax saving models developed by multinationals. The development in international accounting, auditing and governance rules and standards are critically reviewed during this course. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K. Linke | | Docent(en) | dr. K. Linkedr. S. Mukherjee | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Entreevoorwaarden | Students are expected to have passed at least an introductionary course in financial accounting. | | Opmerkingen | Students have to make assignments and present their work in class.
Secretary: drs. Jessica Bakker, tel: +31 (0)50 36 33535, room 5411-829, email: i.j.bakker@rug.nl |
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| 23 | International Strategic Alliances | EBM090A05 |
| The course deals with managing strategic alliances-- a key factor for successful internationalization. These alliances can occur on the horizontal level (e.g. with rivals) or vertical level (e.g. with suppliers) and can result in complex organizational forms such as international joint ventures and global value chains. The course specifically deals with the challenges and pitfalls of managing international alliances. The various managerial challenges will be analyzed by using interorganizational theories such as transaction cost economy, resource-based-view, and the relational view. Furthermore, contemporary research findings will be discussed and applied in case studies. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. M.M. Wilhelm | | Docent(en) | A. Keller, MSc.dr. M.M. Wilhelm | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepspresentatie, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Entreevoorwaarden | Students should have basic knowledge on main organizational theories (i.e. resource-based view, transaction cost theory) and be familiar with working with cases | | Opmerkingen | Coordinator: m.m.wilhelm@rug.nl, +31 (0)50 363 9375 Secretariat: gem.feb@rug.nl, +31 (0)50 363 3458, 5411.0536 |
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| 24 | Market Models | EBM077A05 |
| This course deals with the specification, estimation, implementation and interpretation of models for aggregate marketing data. The students learn from existing research, and are actively challenged to criticize and formulate marketing models themselves. A significant part of the course is related to the actual implementation of a model to real-life data in group assignments for which students will obtain assistance from the teachers during interactive tutorials. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. J.E. Wieringa | | Docent(en) | dr. K. Dehmamyprof. dr. J.E. Wieringa | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Secretary: L.C. Molog-Kwant, DUI 334, tel. 050-3633686, marketing.education@rug.nl |
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| 25 | Marketing and Consumer Well-being | EBM192A05 |
´Without consumption - at least at the basic level of air, water, food, and shelter - life ceases´ (Mick et al. 2012, p3). Consumption is a critical determinant of consumer well-being. Marketing plays an essential and central role in fulfilling the needs and wants that drive their consumption behavior. Yet, in many western societies consumption levels have increased to an extent that they actually are deteriorating societal and consumer well-being. The growing demand for and consumption of goods and service has serious societal and personal implications; for example, the overconsumption of energy contributes to environmental pollution and global warming, while the overconsumption of food and the resulting obesity epidemic contributes to a dramatic increase in the cost of health care, while reducing economic productivity world-wide. In response to the negative implications of the (over)consumption of goods and services, a growing number of firms experience an increasing pressure to improve their business practices to help address these negative implications. This course will focus on the most recent insights pertaining the challenges and opportunities associated with transforming business to contribute to societal and consumer well-being. To accomplish this, this course uniquely merges marketing theory and consumer psychology. The course takes a business-to-consumer perspective. Specific attention will be paid to sustainability (incl. energy, animal well-being, labor conditions) and personal health and healthy lifestyles.
The group assignment of this course consists of designing a project or intervention to increase consumer well-being, pitching it to the target audience, and preparing a report about it. The project should be related to topics covered in this course, i.e. either the field of health or sustainability/energy transition, and can be a website around a certain topic, a mobile application or another type of intervention targeted at consumers to make them change their behaviour.
This course is part of the focus area 'Energy'. When you focus your MSc on energy subjects you will be awarded an official acknowledgement on your diploma, improving and broadening your career opportunities in the energy sector. Students of this focus area will be admitted to this course, please contact the course coordinator. Prerequisites are mentioned in the Teaching and Examination Regulations: 'Focus areas in the master programmes'. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. J. van Doorn | | Docent(en) | prof. dr. J. van Doornprof. dr. ir. K. van Ittersum | | Onderwijsvorm | ►hoorcollege , ►werkcollege, ►gastcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (meerkeuze vragen), ►schriftelijk tentamen (open vragen), schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen | | ECTS | 5 | | Opmerkingen | Secretary Marketing, DUI 334, tel.: +31(0)50 3637065, b.wever@rug.nl |
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| 26 | Marketing Communication | EBM078A05 |
| This course aims to provide students with an overview of the psychology of marketing communications. Grounded in recent academic findings, the effects of marketing communications on consumers’ cognition, attitude, and behavior will be discussed during the lectures. Students are expected to comprehend the psychological theories and findings of communications, apply them to marketing issues, and provide suggestions to managerial decision-making. The course consists of lectures, tutorials, and group assignments. In the lectures, students will obtain up-to-date knowledge about the psychology of marketing communications. In the first group assignment, students need to formulate scentifically and practically relevant research questions about marketing communications and translated them to hypotheses. In the second group assignment, students are expected to collect data, apply appropriate empirical tests, and discuss the findings of their research. In the tutorials, students will present their research proposal and findings in groups. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. B.M. Fennis | | Docent(en) | prof. dr. B.M. Fennisdr. M.C. Leliveld | | Onderwijsvorm | ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Secretary Marketing: room 5411-0334, phone +31(0)50 3637065, email marketing.education@rug.nl
This course is also open for a max of 10 exchange students. |
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| 27 | Marketing Research Methods | EBM080A05 |
| Building on methodological knowledge which is standard in business-related bachelor degrees, this course takes the extra mile, and focuses on advanced marketing research techniques such as factor analysis, cluster analysis, An(c)ova, advanced regression techniques and conjoint analysis. These techniques are a.o. used in marketing for segmentation, targeting, positioning and new product research. In this course the statistical computer program SPSS is used, so a basic knowledge of this software is assumed. Lectures, and teacher-assisted computer classes will support the students in solving the assignments. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. ir. M.J. Gijsenberg | | Docent(en) | dr. ir. M.J. Gijsenberg | | Onderwijsvorm | ►computer practicum, ►hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Secretariaat vakgroep Marketing, DUI 334, tel. 050 3637065, b.wever@rug.nl |
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| 28 | Master's Thesis Marketing | EBM867B20 |
| The master thesis is an individual, scientific piece of work with which you finalize the study Marketing. The topic of the thesis depends on the chosen specialization of the student (marketing management, marketing intelligence or both) and the chosen thesis group. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. F. Eggers | | Docent(en) | dr. F. Eggers | | Onderwijsvorm | ►groepsbegeleiding , ►individuele begeleiding | | Toetsvorm | ►individueel mondeling tentamen, ►individuele opdracht, ►individuele presentatie | | ECTS | 20 | | Entreevoorwaarden | Bachelor programme and 20 EC of specialization (see TER MScBA) | | Opmerkingen | The master thesis will be written in groups of 5-6 students; please register for a topic and attend the informations session about writing your master thesis in the semester before you start your thesis. You can find more information and deadlines on the Nestor Community of the MSc Marketing.
Secretary Marketing, DUI334, +31(0)50 3637065, marketing.education@rug.nl |
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| 29 | Microeconomics of Household Behaviour | EBM106A05 |
| The course will cover intertemporal models of consumption, saving and retirement decisions and review the empirical evidence on these issues. Particular attention will be paid to the question whether people save enough for retirement and to the saving behaviour of older people. Intertemporal choices will be analysed in the context of the life-cycle framework. However, deviations from economic rationality and the standard life-cycle model will also be evaluated. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. R.J.M. Alessie | | Docent(en) | prof. dr. R.J.M. Alessiedr. M. Groneck | | Onderwijsvorm | ►interactief hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | The course also goes into the mathematical details of the models. Students should have a working knowledge of simple constrained optimization problems using the method of Lagrange multipliers. | | Opmerkingen | Coordinator: prof. dr. Rob Alessie, r.j.m.alessie@rug.nl, room 541.0727.
Secretary: Kimberly Vudinh, k.m.vudinh@rug.nl room 5411.0734 |
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| 30 | Operations Management in Proc. Industry | EBM725C05 |
| The course presents an introduction to operations management in process industries, and provides the students with concepts and tools to analyze and improve operational capabilities of process-oriented organizations. It includes lectures, guest lectures, individual and group assignments, and a day long plant visit which all together provide a considerable amount of experience on process industries. The content of the course is closely related to past and current research in the Department of Operations. The course gives an overview of the characteristics of process industries. It provides the knowledge and skills to adapt planning and scheduling to deal with industry-specific aspects such as sequence dependent setups, limited intermediate storage, perishability of materials, and tracking and tracing. It also places an emphasis on how seemingly general applicable concepts such as lean manufacturing can be made suitable for process industries. The course has a research oriented approach with a strong focus on scientific writing and appropriate use of the literature in individual and group assignments. It offers an excellent start for students that aim for a master project and/or career in the process industries. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. O.A. Kilic | | Docent(en) | dr. O.A. Kilicprof. dr. D.P. van Donk | | Onderwijsvorm | ►interactief hoorcollege , ►computer practicum | | Toetsvorm | ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Recommended priors: Production Planning and Control, Production Organization and Control, Product Development or equivalent Bachelor's level modules. | | Opmerkingen | Target audience: The course is optional and is meant for master students of Supply Chain Management, Technology Operations Management, and other masters who wish to gain an understanding of operations management in process industries.
Secretary office: Dui-631 Phone: +31(0)50 3637020 E-mail: secr.operations.feb@rug.nl |
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| 31 | Organization Design (MSc) | EBM049A05 |
| This course conveys how to analyze organizations from a design perspective. Design implies a practical orientation – finding solutions for problems. This orientation is somewhat at odds with organization and management studies focusing on theory development. A managerial take portrays organization design as mere ‘technical’ task, in which the organization is seen as an instrument to reach specific outcomes – the designer as engineer. Much of the mainstream literature on organizational structure adopts this approach. Yet, a deeper understanding also acknowledges social, cultural, and processual aspects of organizational worlds. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. H.C. Bruns | | Docent(en) | dr. H.C. Brunsprof. dr. J.D.R. Oehmichen | | Onderwijsvorm | ►interactief hoorcollege , ►groepsbegeleiding | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Although no formal prerequisite, basic knowledge in the field of Organizational Theory and Design is expected. If students have not followed any bachelor course in this field, we recommend that they read up on organizational forms, contingency theory, organizational culture, decision making, power, conflict and politics based on the following sources:
- R. L. Daft: Organizational Theory and Design
- G. R. Jones: Organizational Theory, Design, and Change
- Mintzberg, H. ( 1980) Structure in 5s: a synthesis of the research of organization design. Management Science 2(3): 322-341
- Anand, N. and Daft, R.L., ( 2007) What is the right organization design? Organizational Dynamics 36(4): 329-344. | | Opmerkingen | Secretary: j.m.wiersema@rug.nl, tel. +31 (0)50 363 6543. Room 434 Duisenberg Building. |
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| 32 | Purchasing | EBM037A05 |
| During the course students will get hands on experience of project management, resulting in a jointly developed e-book on the State of the Art in Purchasing 2020. The main goal of this project is to link theoretical notions on purchasing to research and practice. While the structure and content of the book should reflect current practices, research and theoretical ideas such as purchasing in relation to the global SCM field, trends, internal and external integration or sustainability its specific contents are decided jointly by the lecturers and the students. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K. Scholten | | Docent(en) | Guest lecturerdr. K. Scholten | | Onderwijsvorm | ►gastcollege , ►groepsbegeleiding , ►interactief hoorcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►individuele opdracht | | ECTS | 5 | | Opmerkingen | Secretary: room 5411-0631, phone +31(0)50 3637020,
email: secr.operations.feb@rug.nl |
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| 33 | Retail & Omnichannel Marketing | EBM880B05 |
| The Retail Marketing elective will focus on several strategic and operational retail topics in highly competitive retail markets. In the first part of the course we will focus on the topic of omni-channel marketing. This concerns the strategic decision that retailers make with regard the channels used to sell their products (stores, online, catalogues) as well as the customer journey that consumers go through in their path-to-purchase (and beyond). The theory of this part of the course can be used in assignment 1 (writing a retail marketing channel plan). In the second part of the course, we will focus on how retailers make decisions with regard to the retail-mix. We will discuss state-of-the art theory with regard to pricing, promotions, assortment management and instore merchandising. We will also focus on buying & sourcing of products. The theory of part 1 can be used in assignment 2 (writing a category management plan). |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. J.A. Voerman | | Docent(en) | T.B.A. | | Onderwijsvorm | ►gastcollege , ►hoorcollege , ►werkcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open vragen), ►verplichte aanwezigheid | | ECTS | 5 | | Opmerkingen | Secretary Marketing: room 5411-0334, phone +31(0)50 3637065, email: b.wever@rug.nl
This course is also open for a max of 10 exchange students. |
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| 34 | Strategic Management of Inf. Technology | EBM051B05 |
| Information technology increasingly plays a principle role as the enabler or inhibitor for organizations to achieve strategic objectives in the digital age. Strategic management of information technology has paramount importance for innovation and business success. The alignment between strategic innovation management and information technology management is the focus of this course. Students will learn how to identify and solve business problems by strategically using information technology for innovation. There are no simple, right answers. Students are trained on how to develop innovative solutions in a creative, digitally enabled approach. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. Q. Dong | | Docent(en) | dr. Q. Dong | | Onderwijsvorm | ►werkcollege | | Toetsvorm | ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Basic knowledge about innovation | | Opmerkingen | This course covers cutting-edge knowledge about the role of information technology in strategic management. Attendance is not enforced by grade. Yet, preparation for, attendance at, and participation in lectures is required for students. Students need to read a series of academic articles before each lecture, and do a group assignment by conducting an in-depth case study at a real company. |
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| 35 | Strategic Marketing for MSc Marketing | EBM081B05 |
| The course will concentrate on strategic marketing issues. In particular, we will practice the links between marketing strategy, marketing plans, marketing budgets, sustainable profitability, and shareholder value. Additionally, we will develop further knowledge in the field of value-based marketing and, hence, on the linkage between marketing and finance. You will be exposed to managerial situations in which data constitute a critical input by applying your knowledge in a market simulation game. The objective of the simulation is to put into practice the concepts related to the marketing mix and marketing strategy in a risk-free environment. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | A. Bhattacharya | | Docent(en) | A. Bhattacharya | | Onderwijsvorm | ►hoorcollege , ►computer practicum | | Toetsvorm | ►groepsopdracht, ►tussentijds tentamen (open vragen) | | ECTS | 5 | | Entreevoorwaarden | Students have completed a(n) (International) Business and/or Economics Bachelor and have basic knowledge on marketing theory and marketing research techniques. | | Opmerkingen | Secretary Marketing, 5411-0334, +31 (0)50 3637065, marketing.education@rug.nl |
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| 36 | Strategic Supply Chain Management | EBM039A05 |
| Almost all companies face an increased complexity in their supply chains caused by global competition, more demanding customers, worldwide outsourcing and sustainability requirements. This course introduces students to strategic and global aspects of manufacturing and supply chain management. The course offers an overview of contemporary theoretical findings in the field through a book and lectures, complemented with research papers, which are assessed in a literature examination. Specifically, the course focuses on buyer-supplier relationships, the use of ICT in those relations, the role of outsourcing, and the importance of sustainability and corporate social responsibility in shaping supply chains. Students have to complete several practical oriented cases and are trained in using and evaluating literature through writing reviews of relevant scientific papers. The final part of the course is a group based project that aims at playing a supply chain game and theoretically interpreting and evaluating the results. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. ir. N.J. Pulles | | Docent(en) | H. Dittfeldprof. dr. D.J. Powerdr. ir. N.J. Pulles | | Onderwijsvorm | ►groepsbegeleiding , ►interactief hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Opmerkingen | Secretary: Room: 5411-0631 Tel.: +31(0)50 3637020 E-mail: secr.operations.feb@rug.nl
In semester IIb this course is also open for a max of 8 exchange students. |
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| 37 | Stress, Health and Sust. Working Life | EBM203A05 |
The World Health Organization has called job stress the “health epidemic of the 21st century” and has found that most managers are concerned about stress in their workplaces. Job stress is a major cause for a variety of serious mental and physical diseases ranging from coronary heart disease, high blood pressure and chronic back pain to anxiety, depression and burnout. Highly stressed employees often display low levels of work motivation and job performance, and are more prone to make mistakes that can also result in work accidents.
But why is job stress more and more prevalent among workers? Spatial and temporary boundaries between work and private life increasingly vanish. Modern employees work in globalized 24/7 economies and smart mobile ICT devices enable and oblige them to work anywhere and anytime. They often have to perform several tasks simultaneously and rapidly, and continuously update their knowledge and learn new skills. Moreover, poorly paid, temporary and project-based work with high-levels of job insecurity are on the rise.
In this course, students will learn to identify the symptoms of stress and understand the mechanisms, which link job stress to mental and physical health deterioration. Based on major stress theories, they will learn about sources of job stress such as role stress, work intensification, technostress and factors in the job itself, for instance adverse work schedules, low levels of autonomy or emotional labor. A significant share of the course will be devoted to interventions designed to prevent or ameliorate job-related stress. The overall aim of the course is to increase student´s understanding of sustainable working life and the importance of lowering job stress to support well-being and prolong working careers of a work force composed of people with different backgrounds and conflicting roles. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. J. de Bloom | | Docent(en) | dr. J. de Bloom | | Onderwijsvorm | ►gastcollege , gecombineerde hoor-/werkcolleges, groepsbegeleiding | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►group mondeling tentamen, ►schriftelijk tentamen (open en mc vragen) | | ECTS | 5 | | Entreevoorwaarden | • Students who have a BSc degree in Economics and/or Business and who are officially registered as master students at the Faculty of Economics and Business
• Interactive learning is an integral part of the course. Student must be available for participation at all times during the course. | | Opmerkingen | Secretary: phone +31 (0)50 363 3453, room 5411-0343 |
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| 38 | Supply Chain Dynamics | EBM147A05 |
| Transportation systems are dynamic in nature and they need to be changed and adapted to new market situations or, for example, new technology advances. Typical strategic, tactical and operational decisions for this framework are introduced. Then, the attention is put on under-performing logistic systems and on the way to improve them by means of strategic and tactical decisions. The student is provided with different tools (graphical modeling, simulation tools) that he/she can use to analyze the current system and to assess new alternatives: tweaking some parameters of the system or evaluate new configurations in order to reach a certain performance target. Finally, mathematical modeling techniques and classical models are used to describe operational decisions. The possible applications of the models are shown by means of an industrial solver. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. E. Ursavas | | Docent(en) | dr. ir. S. Fazidr. E. Ursavas | | Onderwijsvorm | ►computer practicum, ►hoorcollege | | Toetsvorm | ►groepsopdracht, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Secretary office Dui-634
Phone: 050-3637491
E-mail: secr.operations.feb@rug.nl |
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| 39 | Supply Chain Optimization | EBM117A05 |
| This course deals with optimal forecasting and inventory control. It starts with analyzing order quantity and order level decisions for single item, single level inventory systems; then continues with multi-echelon and multi-item systems. Specific aspects such as perishability, lateral transshipments and sustainability will also be addressed. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. R.H. Teunter | | Docent(en) | prof. dr. R.H. Teunter | | Onderwijsvorm | ►interactief hoorcollege | | Toetsvorm | ►groepsopdracht, ►groepspresentatie, ►schriftelijk tentamen (open vragen) | | ECTS | 5 | | Opmerkingen | Info: Prof. Ruud Teunter, phone: +31(0)50 36 38617, e-mail: r.h.teunter@rug.nl
Secretary Operations, phone: +31(0)50 36 37020, e-mail: secr.operations.feb@rug.nl |
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