| 1 | Bachelor's Thesis IB | EBB737B10 |
| A week before the start of the semester, several themes are announced on Nestor. After the introduction lecture, students hand in their theme preferences and are assigned to a theme and an associated supervisor, on the basis of preferences and previous study performance. Within the theme that students have been assigned to, they identify a relevant problem. Next, students develop a research design and conduct their research individually. The theme’s supervisor sets intermediate deadlines, organizes a series of workshops and individual meetings, which allow all students to regularly discuss their thesis setup, progress and preliminary research results. Thus, they receive regular feedback both from their peers and the theme’s supervisor. At the end of the semester the students submit their bachelor’s thesis, which is a structured and balanced report that critically analyzes a relevant problem and discusses the research findings and their implications. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | mr. drs. H.A. Ritsema | | Docent(en) | and othersdr. R.W. de Vries L. Gedr. V. Iurkov J. Kleinhempel, MSc. P.J. Marques Morgadoprof. dr. A.R. Mullerdr. J.A. Neuijendr. B.J.W. Penninkdr. G.B.W. Willenborg | | Onderwijsvorm | afstudeeropdracht | | Toetsvorm | opdracht(en) | | ECTS | 10 | | Entreevoorwaarden | 120 ECTS of the Bachelor programme IB(60 ECTS of the 1st year courses and 60 ECTS of 2nd and/or 3rd year courses). Double degree students must have 40 ECTS of BSc IB courses. Students must have an approved study programme (application through Progress 6 weeks before the start of the BA thesis project). Students must be registered for the course on Progress. | | Opmerkingen | The course is offered in semesters I and II, each time during the whole semester. It is not allowed to stay abroad while writing the thesis.
For more information please contact Ineke van Est, r.van.est@rug.nl, phone; +31 (0)50 363 6692 |
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| 2 | Comparative Country Studies | EBB686A05 |
| This course provides students with analytical tools to analyze and compare market and business environments in different countries. Such analytical tools will comprise both 'hard' and 'soft' perspectives to gain an understanding of the nature of different national business environments. Concretely, it will involve on the one hand comparing key macro-economic indicators to assess strategic market conditions (factor and demand market conditions) and on the other hand a comparative business systems perspective focusing on institutional influences (the cultural, political, financial and labor system) on business systems (including the nature of economic actors, of market organization, of work coordination and control systems). It is suggested that only this combined analysis will deliver managers and businesses a full picture of market and business environments in different countries. In empirical terms the course will focus on comparing countries with contrasting business systems. |
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| 3 | CrossCultural Management | EBB036A05 |
| The course provides an overview of the foundations of cross cultural sociology and psychology, and the more recent application of cross cultural analysis in the context of international business and management. The role and meaning of values, differences in values between countries, as well as the convergence / divergence debate in cross cultural management are discussed. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K. van Veen | | Docent(en) | dr. K. van Veen | | Onderwijsvorm | werkcolleges, zelfstudie, hoorcolleges | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen | | ECTS | 5 | | Entreevoorwaarden | Only BSc IB students and FEB exchange students (see degree programme for complete list) are allowed to participate. | | Opmerkingen | Contact through the GEM secretariat: e-mail gem.feb@rug.nl, phone +31(0)50 363 3458 |
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| 4 | Economics for IB | EBP660C05 |
This course gives an introduction to microeconomics.
The main topics are:
• How the behavior of consumers and producers in a market determines prices and quantities, and affects welfare. The course further discusses the effects of changes in consumer and producer behavior as well as the impact of government policies on the functioning of markets.
• How market structure affects the strategy of firms, including the effects of differentnumbers of competitors ina market. |
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| 5 | Empirical Research Project for IB | EBB044A05 |
| The course deals with topics like measurement, descriptive statistics, regression, factor analysis, multicollinearity, and causality, and applies these concepts to academic journal articles. The course will focus on interpretation and critical analysis of literature while using the statistical concepts mentioned before. By going through a selection of already published journal articles dealing with international business phenomena, students will familiarize themselves with the interpretation and critical analysis of existing state-of-the-art IB research. The selection of papers will be published on Nestor. Students may find it helpful to use the book from the second-year course Statistics II as background reading. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | M.A. Papakonstantinou | | Docent(en) | and othersdr. D.H.M. Akkermans M.A. Papakonstantinou | | Onderwijsvorm | hoorcolleges, werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen met open vragen | | ECTS | 5 | | Entreevoorwaarden | It is crucial that students understand the basics of statistics and regression, as this course is of applied nature. This means that knowledge on technical aspects related to for example variance and regression analyses is present. In particular, this course builds on the second-year course Statistics II. | | Opmerkingen | Contact through the GEM secretariat: e-mail gem.feb@rug.nl, phone: +31(0)50 363 3458, room DUI 538 |
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| 6 | English for IB | EBP665C05 |
| Nestor-based study material provides contexts through which students become familiar with academic English standards. Through practice both inside and outside of class, they will become proficient users of language that is at the core of academic business study and communication. The course focusses specifically on writing and presenting an academic paper. Students will also be encouraged to reflect and to evaluate their learning in terms of their strengths, weaknesses and learning goals. |
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| 7 | Ethics and International Business | EBB608B05 |
| Corruption, responsible sourcing, sweatshops, gender discrimination, cultural relativism - these are only a few of the numerous ethical challenges you face when you do business in an international context. But research in moral psychology shows that we often fail to see what is morally important about a situation. And if we do see it, we often do not know how to deal with it. And even if we know how to deal with it, we often do not act accordingly. This course takes a practical approach to business ethics. Its main objectives are to foster sensitivity to moral aspects of decision making in international business; to teach analytic skills that help you take a position in moral debates and to give a reasonable justification for your position; and to develop ways to successfully cope with dilemmas and issues that arise in international business. We examine the main theories in business ethics, corporate social responsibility, and moral psychology, and we consider specific issues concerning international business. The course is set up in highly interactive ways, and we devote a large part of the time to a number of important and well known cases from international business ethics by means of collaborative assignments. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. C. Lisciandra | | Docent(en) | dr. C. Lisciandradr. R.O.S. Zaal | | Onderwijsvorm | hoor- en werkcolleges | | Toetsvorm | opdracht(en), presentatie(s), schriftelijk tentamen, tussentoets(en) | | ECTS | 5 | | Entreevoorwaarden | Students who have already taken the course Ethics in Business Management are NOT allowed to take the course Ethics and International Business | | Opmerkingen | Secretary: Grietje Pol, e-mail g.pol@rug.nl, phone +31 (0)50 363 3685, room 5411.0836 |
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| 8 | Finance and Risk Management for IB | EBB631B05 |
As an introductory finance course, the purpose is to demonstrate the role of financial management within the corporation. The emphasis of this course is to develop a clear understanding of the fundamental concepts and basic tools of finance. At the end of this module, the students will be able to understand and employ the conceptual foundations for making efficient corporate financial decisions. During the course the following topics will be covered:
• Introduction of Finance Activities;
• Evaluation of Financial Performance;
• Time Value of Money & Valuation of Financial Securities;
• Risk and Return;
• Capital Budgeting;
• Financial Structure and Dividend Policy;
• Working Capital Management;
• Derivatives and Risk Management. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. H. Gonenc | | Docent(en) | dr. H. Gonenc student-assistants P.J. Trinks, MA. MSc. | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen | | ECTS | 5 | | Opmerkingen | Lectures are designed to introduce major subjects related to the course content. Tutorials aim to answer students’ questions and solve numerical problems related to weekly subjects. The final grade is the combination of quiz (20%) and exam (80%) grades. Online learning tool of the literature can be utilized by students who are willing to do extra work with homework assignments being available on ConnectPlus (access code is required). |
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| 9 | Financial Accounting for IB | EBP030A05 |
| Financial accounting provides a vital service by supplying information that decision makers need to make reasoned choices among alternative uses of scarce resources in the conduct of business and economic activities. To that end, accounting measures business activities by recording data about them for future use, by processing them to useful information and by communicating them to decision makers through financial reports. The topics in this course are the administration and processing of various financial transactions, the preparation of the accounts (balance sheet, income statement, cash flow statement) and the analysis and interpretation of the financial performance and financial position of companies. |
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| 10 | Foreign Dir. Investment, Trade & Geogr. | EBB037A05 |
| The international economy confronts a firm with many uncertainties: currency values, trade barriers, curbs on international investment, and the degree of macroeconomic stability in countries where production is carried out and/or goods are traded, are but a few of the factors which influence a firm’s daily operations and long-term (strategic) planning. In order to allow a firm to succeed internationally, its managers must not only understand how these factors impact the firm’s competitive environment, but also how they are likely to evolve in the future and why. This course introduces the student to the economic theories which help the manager understand the market forces driving the global economy, as well as the consequences of the international economy for how governments are likely to implement economic policies. These insights provide an essential input to the management decision-making process. In this course we will mainly focus on the financial aspects of globalization. This course follows up on the first year course IB environment that deals with trade theory. This course deals with the monetary and financial dimensions of globalization, and the changing geography of economic activity. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. M.J. Klasing | | Docent(en) | dr. M.J. Klasing M.D. Lamérisdr. A. Minasyan F. ten Katedr. R.H.T. Wiese | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen, tussentoets(en) | | ECTS | 5 | | Opmerkingen | This course follows up on the first year course that deals with trade theory. This course deals with the monetary and financial dimensions of globalization, and the changing geography of the economic activity.
Secretariat GEM: gem.feb@rug.nl or +31 (0)50 363 3458 |
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| 11 | Global Business History | EBB038B05 |
Why are some countries rich and others poor? The course Global Business History studies this question by focusing on the historic evolution of the business firm, a key factor in economic development. A study on the determinants of successful entrepreneurship in the past may help to understand why we observe the things we see today, such as the cross-country income differences mentioned above. Often, a roadmap of the development of the firm in years, decennia and perhaps even centuries before provides insight in today’s state of affairs. In the words of Winston Churchill, the further backward one looks, the further forward one can see.
Therefore, this course explores the history of the business firm in an international perspective. We do so by studying the evolution of the business firm in time and space as well as the evolution and variation of the conditions under which business has operated in different parts of the world. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | D. Chilosi | | Docent(en) | D. Chilosi D. Gallardo Albarrán B.S. Kramer S. Nikolic | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen met open vragen | | ECTS | 5 | | Opmerkingen | Info: dr David Chilosi, e-mail: d.chilosi@rug.nl
Secretariat room 5411.0734, phone +31 (0)50 363 7018 |
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| 12 | Global Political Economy | EBB039B05 |
| This course provides an introduction to the basic institutions and structures making up the global economic system. Topics covered are the global distribution of labor and institutions of trade, development and industrial policy, and the global monetary and financial system. The course introduces students to the three main perspectives in global political economy: realist/nationalist, liberal, and critical. It aims to teach students to take a reasoned position in debates about globalization and responses to it. |
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| 13 | Global Supply Chain Management | EBP018A05 |
| Contemporary organizations are part of global networks. The perspective of this course is to understand the role of companies in such global networks of international suppliers and buyers. The main topics treated are supply strategy, outsourcing, characteristics of both service and manufacturing organizations, distribution and after sales operations. In addition to these aspects a number of decision support tools will be presented to evaluate supply chain performance and to analyze and design flows of goods and services. |
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| 14 | Information Systems Management | EBB632A05 |
Detailed study of Information Systems as well as Business Strategies is the focus of other, more in-depth courses. Here, students will be trained on how to identify and resolve specific problems related to Information Systems operating in a global organization context. There are no single, right answers. Students are trained to learn how to analyze and resolve business problems in an interdisciplinary approach. The students will gain specific skills and experience using the case study method that augments the lectures. Other topics that will be covered in the course are today’s technology trends that influence the business world and the way professionals work; cultural, structural and political aspects of information systems; organizing information system activities, people
and information systems; managing and implementing IS projects;; IT governance; business process reengineering. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | prof. dr. E.W. Berghout | | Docent(en) | prof. dr. E.W. Berghoutdr. L. Marusterdr. B. Mueller | | Onderwijsvorm | practica, werkcolleges | | Toetsvorm | opdracht(en), presentatie(s), schriftelijk tentamen met meerkeuzevragen | | ECTS | 5 | | Opmerkingen | Contact: e-mail e.w.berghout@rug.nl, phone +31 (0)50 363 3721
Secretary: e-mail i.b.a.neef@rug.nl, phone +31 (0)50 363 4111
The students are urged to get their book and cases before the first lecture of the course. |
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| 15 | Innovation Management in Multinationals | EBB034A05 |
| The course Innovation Management in Multinationals introduces the complexities of innovation management in multinational firms. But because multinational firms operate in several countries, innovation management increases in complexity. For instance, how do you organize your innovation efforts: one central R&D department or several departments in different countries? How do you encourage knowledge sharing among different locations? How do you create effective teams when the members are living in different countries, representing different cultures? This course offers an introduction to innovation management in multinational firms that is structured around several topics: (a) the innovation process, (b) business models, (c) collaboration and networks, (d) multinational teams and (e) knowledge management. The course combines plenary lectures about these themes with practical assignments in smaller groups where students apply the knowledge gained to a specific situation (i.e. a specific company and innovation). |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. W.G. Biemans | | Docent(en) | and othersdr. W.G. Biemans | | Onderwijsvorm | hoor- en werkcolleges | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen | | ECTS | 5 | | Opmerkingen | contact: Dr W. G. Biemans, room 5411-0443, e-mail w.g.biemans@rug.nl |
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| 16 | International Business Environment | EBP031A05 |
| When firms cross borders to generate value added abroad, they are confronted with many environmental uncertainties. Currency values, trade barriers, curbs on international investment, and the degree of macroeconomic stability in countries where production is carried out and/or goods are traded are but a few of the factors which influence a firm’s daily operations and long-term (strategic) planning. In order to allow a firm to succeed internationally, its managers must not only understand how these factors impact the firm’s competitive environment, but also how they are likely to evolve in the future and why. This course introduces the student to the economic theories which help understand the market forces driving the global economy, as well as discussing how governments are likely to implement economic policies and their consequences for the international economy. This course deals with trade theory. The follow-up course “FDI, Trade & Geography” in semester 2B deals with the monetary and financial aspects of globalization, and the changing geography of economic activity. These insights provide an essential input to our understanding of the macro-economic environment in which international business takes place. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. M.J. Klasing | | Docent(en) | and othersdr. M.J. Klasing | | Onderwijsvorm | hoorcolleges, werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen, tussentoets(en) | | ECTS | 5 | | Opmerkingen | Contact through the GEM secretariat, e-mail gem.feb@rug.nl, phone + 31 (0)50 363 3458, room 5411-0536.
This course is also open for a maximum of 20 exchange students. |
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| 17 | International Business Law for IB | EBB635C05 |
| International business relations are increasingly important in a globalizing world. In order to manage these business relations properly, the implications of international business law must be taken into account. This course is an overview of the main legal areas that entrepreneurs and managers deal with, such as the law of contract, trade in goods, labour law, transport, money and banking, taxation and dispute settlement. The course aims to provide the student with knowledge of and insight into international business law (IBL). After successfully completing the course, the student will master some important topics of international business law and be able to incorporate legal aspects into business relations with stakeholders in an integrated manner. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Docent(en) | student-assistenten T.J. Kooijenga | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen | | ECTS | 5 | | Opmerkingen | Contact: t.j.kooijenga@rug.nl
Secretary: +31 (0)50 363 3453 |
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| 18 | International Financial Management | EBB627A05 |
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| 19 | International Marketing for IB | EBP661C05 |
| This course aims to teach students the basics of marketing as an orientation and as a function. Besides, the additional challenges when marketing in an international or global setting are dicussed as products (and services) for both consumers and businesses are increasingly competing in international or global markets. Therefore, this course aims to develop an understanding of the (international) marketing environment, (international) marketing strategy, and the (international) marketing mix . Specific topics include the (international) marketing orientation, marketing issues related to (international) macro- and meso environments, (international) segmentation, targeting and positioning, the marketing mix (product, place, price, and promotion) and subsequent standardization or adaptation issues. |
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| 20 | International Strategic Management | EBB628A05 |
| This course provides an insight in and understanding of the management challenges associated with developing international strategies, and managing the operations of companies whose activities stretch across national boundaries. These insights and understanding are mainly gained through theory- and case-based group discussions of the relevant literature after students have developed their own opinions. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. K.J. McCarthy | | Docent(en) | dr. R.W. de Vriesdr. K.J. McCarthydr. G.B.W. Willenborg | | Onderwijsvorm | hoorcolleges, werkcolleges | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen, schriftelijk tentamen met open vragen | | ECTS | 5 | | Entreevoorwaarden | Basic knowledge of international business, global supply chain management and some aspects of strategic management. | | Opmerkingen | Secretary: gem.feb@rug.nl, +31(0)503633458 |
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| 21 | Introduction to International Business | EBP003A05 |
The course provides an introduction to internationalization and globalization. It gives an analysis of differences in cultural, economic, financial and political environments. The role of governments and the effects of regional economic integration are addressed. Those analyses are followed by a discussion of market opportunity assessment, the development of internationalization strategies and entry modes. The final part is an introduction into international production, marketing, HRM and finance.
For the most recent updates and the list of cases and Harvard Business Reviews articles that are used, it is recommended to have a look at Nestor. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | mr. drs. H.A. Ritsema | | Docent(en) | and others P.J. Marques Morgado | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen met meerkeuzevragen | | ECTS | 5 | | Opmerkingen | Contact: h.a.ritsema@rug.nl, +31 50 363 3844
Secretary: gem.feb@rug.nl +31 50 363 3458 DUI/5411 room: 538
An extensive list with frequently asked questions can be found on Nestor. Please consult these first before contacting the course coordinator.
This course is also open for a max of 20 exchange students. |
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| 22 | Management Accounting for IB | EBP017B05 |
| The first part of this course entails an introduction in management accounting, encompassing subjects like planning and budgeting, costing, as well as accounting for decision making. Both management accounting techniques and their practical application are addressed. Exercises on management accounting techniques will be practiced during the lectures. The second part of the course is directed to computer-based applications of accounting techniques by using Excel. |
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| 23 | Managing Intern. Bus. Organizations Game | EBB638B05 |
The course consists of weekly lectures, tutorials, a business panel session and an exam.
• The lectures orientate on the basic topics of the course and are based on the assigned literature in the Virtual Reader (see Nestor) • Three of the lectures will be given by Managers from MNE’s, who will present the internationalization path of their respective companies. Also, they will present in more detail a problem relevant to the international position of their company.
• Students have to write an essay about the market position and performance of one of the companies and present a plan which addresses the problem as outlined by the guest lecturer of that company. The last tutorial is in the form of a business panel, where business managers will be presented the best plans, as pre-selected by tutors.
• During the course, students will be trained to present their results in a convincing way to the business panel. They will learn to do the presentation in such a way that the panel is not only informed, but also prepared to accept the results. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. G.B.W. Willenborg | | Docent(en) | and others Gastdocent(en)drs. M.M. Kroese P.J. Marques Morgadodr. G.B.W. Willenborg | | Onderwijsvorm | hoorcolleges, werkcolleges | | Toetsvorm | opdracht(en), presentatie(s), schriftelijk tentamen | | ECTS | 5 | | Entreevoorwaarden | Students are supposed to grasp the essentials of articles published in peer-reviewed journals and to have developed basic presentation skills. Courses in finance, marketing, organization structure and operations have been followed with success. | | Opmerkingen | This course is offered in semester 1.2 and 2.2. Pre-MSc student can take this course in semester 2.2 only.
Contact through the GEM secretariat, by e-mail gem.feb@rug.nl or by phone: + 31 50 363 3458 room 538 in the Duisenberg Building |
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| 24 | Organizational Behaviour for IB | EBP654D05 |
To understand issues concerning human behavior in organizations, it is important to move beyond common sense understanding of human conduct. It is also essential to understand one’s own role in affecting behavior in organizations, and to understand the cultural context in which behavior takes place. We first examine individual psychological processes and consider personality, attitudes, values, emotion, perception and motivation. How do we perceive the world and other people, and which biases may play a role? How can individuals be motivated to perform well? We next concentrate on group behavior and social processes. How are groups formed, and how do groups affect individual behavior? How can we create a team that functions well? Finally, we examine organizational processes, including leadership, power, culture, and organizational change. Throughout the course, special attention is devoted to international and intercultural issues.
The textbook and some additional readings (information is given during tutorials) provide the background for the tutorials, and this material should consequently be read in advance of each tutorial. Weekly presentations and discussions during tutorials. In addition, participation in scientific research (1 hour) is compulsory. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | S. Feenstra, MSc. | | Docent(en) | prof. dr. H.B.M. Mollemanprof. dr. F.A. Rink student-assistants | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | presentatie(s), schriftelijk tentamen met meerkeuzevragen | | ECTS | 5 | | Entreevoorwaarden | Admittance to the BSc IB. | | Opmerkingen | Remarks Contact: s.feenstra@rug.nl, phone: +31 50 363 2490
Secr: C.R.Teuben@rug.nl / H.I.Meijer@rug.nl, phone: +31 50 363 4288, room DUI 343 |
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| 25 | Organizational Structure | EBP670C05 |
| In the lectures the main themes will be highlighted and in the tutorials the book will be studied systematically. Students give presentations, make case analysis and learn to discuss the themes with pre-described roles. With the help of feedback rules, students will practise giving and receiving constructive feedback in an intercultural context. The aim is to help improve the quality of each other's work while training essential academic skills. This course provides essential paradigmatic lenses to making sense of organizations, their activities in an (inter)national setting and the main stream of theories about this. It imparts students with the notion that diverse organizational settings require the capacity to develop appropriate decision making and planning strategies as well as structures to produce the desired organizational goals, given the organization’s environment. The overview of organizational theories will show the different possibilities there might be from a theoretical point of view. |
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| 26 | Qualitative Research Methods for IB | EBB633B05 |
| Besides quantitative research which is extensively used, qualitative research is increasingly employed by business professionals. The challenge is to perform qualitative research in a systematic and methodologically responsible way. Therefore, knowledge of and skills for these methods and techniques is essential for a scientifically educated practitioner in the field of International Business. The knowledge and skills can be used to do sound (qualitative) research yourself, and for interpreting and judging (qualitative) research of others. In this course some frequently used qualitative methods will be covered (for example, interviewing, case study, content analysis), and for each method the pro's and con's will be discussed. There will be also a practical assignment meant to exercise all stages of a qualitative research project, such as formulating research objectives, performing interviews, analyzing texts, discussing the results and finally, reporting the complete research process in a scientific report. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. L. Maruster | | Docent(en) | drs. M.M. Kroesedr. L. Maruster | | Onderwijsvorm | hoorcolleges, practica, werkcolleges | | Toetsvorm | opdracht(en), presentatie(s), schriftelijk tentamen | | ECTS | 5 | | Entreevoorwaarden | This course builds upon the 1st year course Research Methodology. Students are expected to know already the basic notions of research steps (e.g. conceptual modelling, empirical and regulative cycle). | | Opmerkingen | Contact: Dr L. Maruster, +31 (0)50 363 7316, l.maruster@rug.nl. Secretary: Iris Neef-Huizinga, +31 (0)50 363 4111, i.b.a.neef@rug.nl |
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| 27 | Research Methodology for IB | EBP662C05 |
The general aim of this course is to provide students with knowledge for conducting applied scientific business research. Managers in international organizations have all sorts of information needs: they want to know how customers think about their products, how the competition is doing, and how their employees are performing. But what are the origins of these information needs? And how can scientific research be used to fulfill these needs?
These questions are central in this course. Starting point is the structuring of applied scientific business research in 5 phases: management question, diagnosis, design, implementation, and evaluation. After it has become clear how a management problem can be explicated, attention will be paid to the development of conceptual models and to the measurement of the information needs following from these models using a survey. Important measurement concepts including validity and reliability will be discussed. Subsequently, students will analyze and report (fictitious) data based on their survey, and draw conclusions. In tutorials, students will first practice and then show that they can apply these concepts in a business context. In the end, students will have experienced the entire research process. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Engels | | Coordinator | dr. M. Keizer | | Docent(en) | student-assistentendr. M. Keizer | | Onderwijsvorm | hoor- en werkcolleges, zelfstudie | | Toetsvorm | opdracht(en), schriftelijk tentamen | | ECTS | 5 | | Entreevoorwaarden | Admittance to the BSc IB | | Opmerkingen | Contact:
Secretary: marketing.education@rug.nl, phone +31 50 363 3686 |
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| 28 | Statistics I for IB | EBP657C05 |
| This course provides students with a basic background in probability theory and statistics. Topics covered are: descriptive statistics, basics of probability theory, inference about one population, inference about comparing two populations, inference about the association between variables and simple linear regression. |
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| 29 | Statistics II for IB | EBB682B05 |
| The purpose of this course is to introduce students to advanced statistical techniques for the analysis of data in business applications. The course provides students with a background in multivariate statistics that will enable them to apply statistical techniques in real world problems where several variables and their interrelations are important. Several multivariate techniques will be taught: nonparametric tests, multiple regression analysis, ANOVA and time series analysis. |
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