Start-up Lab

Uitgebreide vaknaam	Start-up Lab
Leerdoelen	At the end of this course, students will be able to demonstrate 1. The ability to imagine a preferred future within the professional media field through building a prototype, and to translate this into a strategy and specific tactics (3a); 2. The ability to translate an idea for a media business or project into a concise pitch aimed at engaging an audience (3b, 3c); 3. Knowledge and insights in entrepreneurship, by practising with different tools, in a prototype and a group business documentation (2a); 4. The ability to map developments in the media landscape, which includes the identification of technical and economic factors that play a role in these developments, by means of constructing a prototype and an individual reflective essay about the group project (5c, 1c);
Omschrijving	In this course students will have the opportunity to strengthen their professional skills by learning how to develop their own media business project. This practically-oriented course centres on media entrepreneurship, and offers students hands-on experience in: developing their own media business project, presenting their ideas in an evocative manner, and reflecting on contemporary media entrepreneurship trends. The future of media entrepreneurship is in flux; due to disruptive media technologies, professions in the media landscape are changing. For instance, online shopping is changing retail business, the internet of things and bitcoin technologies may change how media consumers relate to their technologies, and trust in institutions. Online services change how media are produced and consumed - think about revenue streams from online advertising and how these streams may influence media content - and influence how media businesses relate to their consumers. Does this also mean that future media entrepreneurs need different tactics as well as skills to develop their ideas? In this course students explore the changing media landscape from the entrepreneurial perspective, as well as develop their own media business ideas. Students will study examples of media business innovation, will work collaboratively with peers to create prototypes for their own media projects, and write a plan and reflection concerning that prototype. This allows students to engage with the great potential of an entrepreneurial outlook, and to learn to verbalize their own qualities in a way that allows them to couple these with entrepreneurship.
Uren per week	4
Onderwijsvorm	werkcollege (2 x 2 uur werkcollege)
Toetsvorm	presentatie, schriftelijke opdracht(en)
Vaksoort	master
Coördinator	A.D. Brouwers, MA.
Docent(en)	A.D. Brouwers, MA.
Entreevoorwaarden	Toegelaten tot een van de volgende Masters tracks: Datafication & Digital Literacy (D&DL), Social Media & Society (SM&S), of Media Creation & Innovation (MC&I).
Opmerkingen	Dit is een van de twee professionele vakken (P2) voor studenten die zijn ingeschreven voor de Masters Datafication & Digital Literacy (D&DL), Social Media & Society (SM&S), en Media Creation & Innovation (MC&I)
Opgenomen in	Opleiding Jaar Periode Type Ma Mediastudies  (Ma Datafication and Digital Literacy) 1 semester II b keuzegroep Ma Mediastudies  (Ma Media Creation and Innovation) 1 semester II b keuze Ma Mediastudies  (Ma Social Media and Society) 1 semester II b keuze