Start-up Lab

Uitgebreide vaknaam	Start-up Lab
Leerdoelen	At the end of this course, students will be able to demonstrate 1. the ability to translate an idea for a media business into a concise pitch aimed at convincing an audience, by means of a first pitch, several in-class presentations, and a final presentation (3b, 3c) 2. knowledge and insights in entrepreneurship, by practicing with tools such as the Business Model Canvas and a SWOT analysis, in a case study and a group business plan (2a) 3. the ability to map developments in the changing media landscape by means of an individual report (case study) about an example of entrepreneurial media (5c) 4. identify and describe technical and economic factors that play a role within the entrepreneurial media landscape, by means of a case study and a group business plan (1b, 1c)
Omschrijving	In this course students will have the opportunity to strengthen their professional skills by learning how to develop their own media business plan. This practically-oriented course centres on media entrepreneurship, and offers students hands-on experience in: developing their own media business plan, presenting their ideas in an evocative manner, and reflecting on contemporary media entrepreneurship trends. The future of media entrepreneurship is in flux; due to disruptive media technologies, professions in the media landscape are changing. For instance, online shopping is changing retail business, the internet of things and bitcoin technologies may change how media consumers relate to their technologies, and trust in institutions. Online services change how media are produced and consumed - think about revenue streams from online advertising and how these streams may influence media content - and influence how media businesses relate to their consumers. Does this also mean that future media entrepreneurs need different tactics as well as skills to develop their ideas? In this course students explore the changing media landscape from the entrepreneurial perspective, as well as develop their own media business ideas. Students will study examples of media business innovation, and will work collaboratively with peers to write their own business plan. This allows students to engage with the great potential of an entrepreneurial outlook, and to learn to verbalize their own qualities in a way that allows them to couple these with entrepreneurship.
Uren per week	variabel
Onderwijsvorm	nog niet bekend
Toetsvorm	nog niet bekend
Vaksoort	master
Coördinator	A.D. Brouwers, MA.
Docent(en)	A.D. Brouwers, MA.
Entreevoorwaarden	This is one of two options for the second professional course (P2) for students who are enrolled in the Masters Datafication & Digital Literacy (D&DL), Social Media & Society (SM&S), and Media Creation & Innovation (MC&I).
Opmerkingen
Opgenomen in	Opleiding Jaar Periode Type Ma Mediastudies  (Ma Datafication and Digital Literacy) 1 semester II b keuzegroep Ma Mediastudies  (Ma Media Creation and Innovation) 1 semester II b keuze Ma Mediastudies  (Ma Social Media and Society) 1 semester II b keuze