Media Theory I: Mediatisation and Effect

Uitgebreide vaknaam	Media Theory I: Mediatisation and Effect
Leerdoelen	After completion of the course unit, the student is able: - to concisely characterize major strands within media theory on media’s impact in society based on the assigned literature, lectures and seminars; - to describe the strong and weak points of these strands in media theory based on the assigned readings, lectures and seminars; - to articulate such assessments of media theory in relation to ‘real life examples’ in class discussions; - to craft a critical reflection on the role of the media in modern-day, Western societies using different perspectives from media theory whilst integrating assigned and additional literature; - to independently identify and discuss a contemporary ‘real life example’ that illustrate media theoretical concepts based on assigned and additional academic literature.
Omschrijving	Together with Media Theory II: Form and Technology, this course unit provides an in-depth understanding of the different theoretical approaches to media, including how these developed historically and how they relate to one another. In this unit, the focus is on theories of the role and impact of media on society, ranging from initial, linear theories of media effects to more nuanced and constructivist responses. The unit also introduces students to mediatisation as a theoretical concept to understand how media are intrinsically intertwined with social and cultural practices and how they affect social institutions and culture in general. The unit begins with the classic theories of media effects, from the initial hypodermic needle models to theories explaining some aspect of media effects (e.g., agenda setting and framing theory). From there, the focus is on theories that have a more holistic view on media’s impact, such as encoding-decoding, as well as other cultural studies approaches to media’s impact in society. Finally, students will be introduced to theories of mediatisation as a framework to understand and analyse the pivotal function of media in Western societies. Where lectures introduce each theme, weekly seminars are used to discuss the theoretical texts as well as empirical studies into media’s role in different domains of social life.
Uren per week	4
Onderwijsvorm	hoorcollege, werkcollege, zelfstudie (This course unit contains weekly two-hour lectures, weekly two-hour seminars, exam preparation, written assignments and self-study.)
Toetsvorm	digitale toetsing (written group assignment.)
Vaksoort	bachelor
Coördinator	dr. A.M.L. Van Cauwenberge
Docent(en)	dr. C. Apprich ,dr. C. Bozdag Bucak , diverse docenten , student-assistent ,dr. A.M.L. Van Cauwenberge
Verplichte literatuur	Titel Auteur ISBN Prijs Literature is available online via SmartCat.
Entreevoorwaarden	Acces to year 2 of the bachelor’s degree programme of Media Studies. This course is available for exhange students with a university background in Media Studies with adequate English language skills.
Opmerkingen
Opgenomen in	Opleiding Jaar Periode Type Course units for exchange students 2 semester II a intm Ba Media Studies 2 semester II a verplicht