Analysing Media Texts

Uitgebreide vaknaam	Analysing Media Texts
Leerdoelen	Upon successful completion of the course unit, students are able to: - describe the distinct philosophies, including strengths and weaknesses, underpinning quantitative and qualitative research traditions and designs (degree programme-level learning outcome 3d) - define basic univariate descriptive statistical techniques and employ them for analysis based on the assigned literature and seminars (degree programme-level learning outcome 2a) - describe the different aspects of conducting a media text analysis (design, sampling, data selection and collection, data analysis) based on the assigned literature and seminars (degree programme-level learning outcomes 1a and 2a) - name the key characteristics of quantitative content analysis and discourse analysis based on the assigned literature and seminars (degree programme-level learning outcomes 1a and 6a) - describe the strong and weak points of the respective methods for media research based on the assigned literature and seminars (degree programme-level learning outcomes 1a and 6a) - design and conduct a limited discourse analysis and quantitative content analysis of media texts (degree programme-level learning outcomes 2a and 3a) - present the results of a research project in a clear and coherent research report (degree programme-level learning outcomes 3d, 4c and 5b)
Omschrijving	This course unit, together with Analysing Media Production and Use, introduces methodologies to empirically study media production and use. In the present course, the focus is on methods of data collection and analysis to examine media texts. The course unit begins with an introduction to the nature and process of academic social research, and the distinct philosophies underpinning quantitative and qualitative research traditions and designs. After these foundations are set, students are introduced to a first, qualitative, methodology to collect and analyse textual data in media: discourse analysis. Next, the course moves on to a second methodology for studying media texts, quantitative content analysis, which is followed by a brief introduction to basic univariate descriptive statistics. The latter aims to help students analyse quantitative data collected by means of a quantitative content analysis. The course will consist of theory seminars followed by (supervised) practice seminars where students will have a chance to practice the methods with the aim of completing small-scale group research assignments. The practice seminars not only provide an opportunity for students to practice each method, but also provide students with tutoring to assist in completing the assignments.
Uren per week	4
Onderwijsvorm	practicum, project-based team work, werkcollege, zelfstudie (Due to the current Covid-19 pandemic, this course will be taught entirely ONLINE, using the Blackboard Collaborate platform which is available on the Nestor page for this course.)
Toetsvorm	opdrachten (Portfolio assignment: discourse analysis group assignment, quantitative content analysis group assignment)
Vaksoort	bachelor
Coördinator	Q. Zhu, PhD.
Docent(en)	Q. Zhu, PhD.
Verplichte literatuur	Titel Auteur ISBN Prijs Social Research Methods (Oxford University Press, 2012; 5th edition) Alan Bryman 978-0-19-920295-9 ca. €  45,00
Entreevoorwaarden	Access to year 2 of the bachelor’s degree programme of Media Studies. Available for exhange students with a university background in Media Studies with adequate English language skills. This course cannot be combined with MJC VI: Media Analysis.
Opmerkingen
Opgenomen in	Opleiding Jaar Periode Type Course units for exchange students 2 semester I a intm Ba Media Studies  (Pre-master Journallsm (Dutch-taught MA)) 3 semester I a verplicht Ba Media Studies 2 semester I a verplicht Ba Media Studies  (Pre-master Media Creation and Innovation) 3 semester I a verplicht Ba Media Studies  (Pre-master Digital Literacy and Datafication) 3 semester I a verplicht Ba Media Studies  (Pre-master Social Media and Society) 3 semester I a verplicht Ba Media Studies  (Pre-master Journalism (English-taught MA)) 3 semester I a verplicht Facultaire Minor Journalism 3 semester I a verplicht Facultaire Minor Journalistiek 3 semester I a verplicht Facultaire Minor Mediastudies 3 semester I a verplicht