Introduction to Media Studies II

Faculteit Letteren
Jaar 2018/19
Vakcode LJX011P05
Vaknaam Introduction to Media Studies II
Niveau(s) propedeuse
Voertaal Engels
Periode semester II b
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Uitgebreide vaknaam Introduction to Media Studies II
Leerdoelen On completion of this course unit, the student is able:
- to explain and contrast the dominant intellectual traditions and paradigms in media studies concerning the content of media as ‘texts’ based on the assigned literature, lectures and seminars;
- to describe the conceptual strengths and weaknesses of the approaches that are discussed in the assigned literature;
- to describe and explain the impact and effect of political and economic systems and socio-cultural influences on media content based on the assigned literature, lectures and seminars;
- to illustrate theoretical concepts through ‘real world’ examples of media in class discussions.
- to compile, summarize and synthesize academic literature on a key issue, topic, and/or concept in the form of a theoretically-informed literature review with a clear research question in mind.
Omschrijving This course unit introduces students to the dominant analytic frameworks that have been developed over the years in the discipline of media studies. Where Introduction to Media Studies I focuses on media content, this unit considers the two other key pillars of media studies, namely production and audiences. Media do not exist in isolation, and content is shaped by producers and interpreted by individuals as they consume it. Attempts to understand the significance of these two poles is at the heart of communication theory as there is widespread recognition that context plays a key role in how media is both produced and consumed. This impacts the broader understandings and uses of media, on societal and individual levels.
The first half of the course investigates media production, with an emphasis on how we understand the business and regulatory context of media. It also explores how media organizations are structured and what this means for media production. The second half concentrates on the dominant ways that the process of media consumption has been conceptualized, focusing on the reception of media messages – often as a ‘collective’ audience – and creation of meaning from media texts. While lectures introduce students to these dominant theoretical approaches, the seminars provide the opportunities for students to reflect upon and review some of these themes in greater detail and apply these concepts through exercises analysing contemporary examples. The seminars also allow students to apply the skills learned in the course Academic Skills to the field of media studies through a short literature review.
Uren per week 4
Onderwijsvorm hoorcollege, werkcollege
Toetsvorm schriftelijk tentamen
Vaksoort propedeuse
Coördinator dr. B. Hagedoorn
Docent(en) M. Esteve Del Valle, PhD. , I. Godler, PhD. ,dr. B. Hagedoorn , R. Prey, PhD. ,dr. A.M.L. Van Cauwenberge , A.S. Waysdorf, MA. , J.M. Wolthuis
Verplichte literatuur
Titel Auteur ISBN Prijs
Media Studies: Texts, Production, Context (2nd ed.) Paul Long en Tim Wall 9781408269510 ca. €  60,00
Binder with assorted texts, available in the University Library.
Entreevoorwaarden Admission to the bachelor’s degree programme of Media Studies. This course is not open for other students.
Opgenomen in
Opleiding Jaar Periode Type
Ba Media Studies  ( Major) 1 semester II b verplicht