Social Lab

Faculteit Letteren
Jaar 2018/19
Vakcode LJX010P05
Vaknaam Social Lab
Niveau(s) propedeuse
Voertaal Engels
Periode semester II b
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Uitgebreide vaknaam Social Lab
Leerdoelen After completion of this course, students are able:
- to design and carry out a group project for researching the social media use of a local organization or initiative drawing on the assigned literature and seminars;
- to give constructive feedback in the form of a peer-review;
- to describe the strengths and weaknesses of the local initiative’s social media use following a basic SWOT analysis that will be outlined in the lectures;
- to individually reflect on the local organization's social media use by employing theoretical knowledge about social media and their role in society acquired during the first year of the program;
- to outline, as a group, potential improvements to the local organization's social media use in a social media strategy;
Omschrijving The web has long been associated with a potential for positive social change, but how is it actually being used by governments, civil society and companies? More specifically, how do cities, non-governmental organizations and local businesses use social media to keep citizens updated and engage them in local communities, events and products? Are they taking advantage of the affordances of new media to their full extent? These questions form the point of departure for this course, in which students will map and analyze the use of social media by local organizations on a grassroots level.
In this course, students take the knowledge they have acquired during the first year and apply it in a more practical context. Students work in groups to consult local organizations on their social media use and help them develop a social media strategy. Groups of students will be introduced to different local initiatives and small businesses, such as Grunneger Power, Barrel Wijn, Koffie Station, De Gemene Delers, Damn Food Waste Groningen or De Wolkenfabriek. After a meet and greet, in which students will be able to give their preferences, they will be assigned to one of these local initiatives to learn about the ways they use social media, to discuss their relation to broader developments in social media, and ultimately to offer suggestions for their improvement.
Note that although some of the projects will concern Dutch-language social media campaigns, the project work and assignments will be in English. Students who do not speak Dutch will be assigned to an English-language company or initiative (e.g. Wings, the international student organization).
Uren per week 4
Onderwijsvorm practicum
Toetsvorm digitale toetsing, presentatie, schriftelijke opdracht(en)
Vaksoort propedeuse
Coördinator dr. F. Harbers
Docent(en) dr. S.A. Eldridge II , M. Esteve Del Valle, PhD. ,dr. F. Harbers ,dr. D. Mustata ,dr. S.C. Sauer ,dr. P.H. Smit
Verplichte literatuur
Titel Auteur ISBN Prijs
Reader ca. €  30,00
Entreevoorwaarden Admission to the bachelor’s degree programme of Media Studies. This course is not open for other students.
Opgenomen in
Opleiding Jaar Periode Type
Ba Media Studies  ( Major) 1 semester II b verplicht