Professional Writing

Uitgebreide vaknaam	Professional Writing
Leerdoelen	On completion of the course unit students are able: - to describe the specificity of different communication contexts, target audiences and media genres based on the assigned literature and seminars; - to identify the target audience, the suitable genre and the right style and tone of a written text; - to write a text in a comprehensible and concise manner for different target audiences; - to work under pressure of deadlines as demonstrated by handing in work on time; - to give constructive feedback in the form of a peer-review; - to cooperate effectively within a group.
Omschrijving	In this professional skills course, students will gain hands-on writing experience relevant to working in the field of media. They will practice the basic principles of writing in different communication contexts, whether these are commercially-oriented, organizational, creative, journalistic or some combination of each. The overall aim is to learn to write effectively, focusing on achieving particular goals and reaching different target audiences. Students will be introduced to best practices in different media professions and practice writing in various genres, from marketing-related texts and press releases to such journalistic genres as (news) reports, background articles and reviews. To prepare students for writing in professional settings, the course unit is designed to simulate a possible working environment in the field of media. Students will work together on a webzine aimed at international students and expats, with different writing assignments related to the process of creating and publicizing the webzine. By mimicking the process of launching a webzine, students will practice writing in different communication contexts and in different genres. In the last three weeks, students will write content for the webzine, focusing in turn on genres related to reporting, informing and reflection, and finally opinion and lifestyle. In addition to acquiring professional writing skills, students will learn to cooperate and work under the pressure of a deadline, thereby gaining experience with key components of professional media production.
Uren per week	4
Onderwijsvorm	werkcollege
Toetsvorm	digitale toetsing, portfolio, wekelijkse opdrachten
Vaksoort	propedeuse
Coördinator	D.L. Colwell, BA.
Docent(en)	C.P. Chambers , D.L. Colwell, BA. , A.L. Y Yeadell-Moore
Verplichte literatuur	Titel Auteur ISBN Prijs Reader ca. €  35,00
Entreevoorwaarden	Admission to the bachelor’s degree programme of Media Studies. This course is not open for other students.
Opmerkingen
Opgenomen in	Opleiding Jaar Periode Type Ba Media Studies  ( Major) 1 semester II a verplicht